Consistency in your copy helps establish trust and, to put it bluntly, keeps your copy looking neat and tidy. Do this with the help of a copy style guide.
A really simple copywriting technique that can transform how your audience engages with your copy.
what if you didn’t have to pounce on every job that came along? But instead had a better flow of ideal clients – your unicorns – coming your way?
Well-researched copy is engaging and strong. The copywriting research methods needed depends on your project. Here’s what works for me.
I may have just done something really bloody stupid. I’ve just signed up to take part in a year-long writing project. It’s a commitment to posting one piece of content to my site every week for the next year. I know! I know! I can hear your sharp intake of breath and...
It’s time to get chatty. The barstool test is a really simple technique (for anyone) to achieve a conversational tone.
American clients, loads of blogs and disappearing customers. It’s been a busy and interesting six months of business. Let me satisfy your curiosity. Here’s what I’ve been up to from January-June 2019: the highlights, the wins, the lows and the learnings. Website...
A quick reflection on a decade of work (and a good excuse for cake!) On 7 July 2009 I started working for Scarlet magazine. My official job title was editorial assistant and I was over the moon to be working as a writer and in full time, paid employment. Working at...
This question hadn’t crossed my path for a while. Then like a herd of buses, “How often should I blog?” crops up in several conversations with small business clients and fellow writers. On one end of the scale is the new copywriter and micro start-up business owner....
Time to kick writer’s block to the curb. Look in these 5 places you you’ll have more ideas than you can handle.
What my hairdresser and dentist taught me about giving client gifts When you finish working with a new client, do you give them a little parting present? At the moment, I don’t. But recent hairdresser and dental appointments have left me thinking gifts for new clients...
As a modern, forward-thinking, friendly business you’re creating a spiffing website. But you’re facing a problem. You’re not 100% sure what pages your website needs. Or how many. Whether you’re working on your first ever site, starting afresh, or revamping what’s...
Most of my work mornings start with a cuppa. Once the kettle’s boiled, I use the brewing time to check my email. (It’s how I get my tea the perfect strength.) Running my eye over the unread messages, I give a little sigh. It’s dedicated to the poor folks who wasted...
As a craft brewery you put a lot of care and attention into creating your beers. Yet neglect to show your number one marketing tool the same care and attention.
As a (mainly) B2C copywriter, I get to indulge my creative side. I get to poke it and tickle it. I set it free into a vast, open landscape filled with weird and wonderful creations that blur the reality of what we know with the possibilities we lust after. When the...
Wrapping up all my 2018 project and portfolio news in a nice neat bow. Plus, a quick look at what’s happening in 2019.
Are you relying on the generic ‘number one sex shop’ USP? It’s time to find an alternative.
WordPress 5.0 and Gutenberg is coming. If you’re saying, “Guten-what” and you’re small business website is on WP, here’s the need to know and action points.
Editing content means being ruthless. But by irretrievably deleting snippets of copy, are you making a rod for your own back? The best feeling any professional writer can experience is when their creative brain pops and snaps with ideas. When a first draft requires...
Rather than leave my event notes uselessly festering in my notebook, here are the links, take aways and discussion points from the 2018 WordCamp Brisbane that I think are useful for copywriters.
As a non-professional writer who’s responsible for creating your company’s content, you’re gonna wanna read this news.
Having a website for your small business is like a badge of authenticity. Without one, you’re missing conversion opportunities.
Convincing a potential customer that a product is chock-full of awesome means there’s no room for weak, lazy words that don’t pull their weight.
Turns out I have five slightly annoying holiday habits that all stem from the fact I’m a writer. I can only apologise.
Contributing to a national magazine always gives me a bit of a buzz. Especially if it’s to discuss pleasure products.
Warning: the amount of bright yellow and red in this post may hurt your eyes. But it’s well worth it, because the adverts are excellent.
Hard to believe I’ve been freelancing in Australia for a year already. Time flies when setting up a business! Here’s 45 revelations from the first 365(ish) days.
Getting a logo wasn’t a decision I rushed in to. I had to do some branding groundwork first…
Yes, I’ve been obsessing over the Deadpool 2 marketing stunts. I call it ‘positive procrastination’.
These are the rules I follow, so I know they work. Let’s not overcomplicate this.
Got me a shiny new certification badge! Here’s why that’s awesome for you…
Getting a good copywriter brief together doesn’t have to be a painful exercise. Here’s how in 11 easy steps.
I’m one lucky copywriter, because all my current clients are a total delight.
This is the story of a writer who grew up, got a lot more business savvy and turned into the professional you see today. It’s also a message explaining why I strongly dislike providing free writing samples. This story has been prompted by a couple of recent online...
As Liza once sang, “Money makes the world go round,” but how about, as freelancers, we simply make sure we have enough to make our own little world pay its way? Copy Hacker Salary Survey results present the latest insight into freelance copywriter rates.
I’m a copywriter with a superpower that will BLOW YOUR SOCKS OFF!
Yep, this is a PROJECT UPDATE, because it’s important for you to know I don’t sit around in my pyjamas playing on Twitter all day.
Roll up! Play the Wheel of Fortune! Prizes to be won and all it costs is YOUR EMAIL ADDRESS. Genius.
Stop publishing the same product content as everyone else! If you don’t, bad Google stuff will happen to you.
IT movie takes out of home advertising to a new level. And I like IT!
For those times when your client needed content yesterday. Here’s how to ace copy when you’re on a tight deadline.
News on my latest projects and how I’m learning to say, “I am the tits”.
How the new Fanta ads caught my attention. And I’m not even the target market!
Whether you’re new to copywriting, or it’s a comfortable hat you’ve been wearing for a while, you need to hear this…
Working freelance doesn’t mean avoiding people for long stints of time. Unless you want to, of course.
Job hunting can be a tough task. But on the bright side you’ll have more time on your hands! Here’s five ways on how to use that between-job time productively and to your advantage.
An exciting project for a new digital marketing company that really put my SEO skills to the test.
After years of writing adult content, it’s time to tackle a new subject.
Adding to your qualifications and skillset, even years into your career, can really pay off.
Getting my teeth into some long-form, evergreen content has been hugely satisfying.
Room for one more in your inbox?
Luckily I’m five-foot-fuck-all, so I don’t take up much space. Neither will my updates on upcoming availability, last-minute spaces and useful stuff to read while making a cuppa