When you write something for your business — a blog, a web page, an email or even an ad — you want people to stick around and read it. You can increase your chances of this happening by using subheads. These are single lines of text that work as mini-headlines and run...
Do this first if starting a copywriting business
Starting a copywriting business? Here's a suggestion on where to begin. This question came up in a copywriting community I’m part of. ‘I’m a total fledgling…I find I get overwhelmed with where to start. What first? Create a web page? Facebook/IG page? Get a proposal...
How to hire a good content writer
5 easy checks to make sure you hire a content writer who’s a good’un When you hire a content writer you want to be able to hand over your brief and be confident that you get back what you asked for. There are a few moving parts to make sure you achieve that...
How finding a co-working buddy saved my business
What do I need to do my job? The physical things are obvious: I need a desk, laptop and internet connection. A set up that looks like this. While these are all essential, I need a lot more than what you photo in order to do my job properly. Things that are harder to...
Keep your writing consistent: start a copy style guide
Consistency in your copy helps establish trust and, to put it bluntly, keeps your copy looking neat and tidy. Do this with the help of a copy style guide.
Conversational copy – using personal pronouns
A really simple copywriting technique that can transform how your audience engages with your copy.
Searching for unicorns: Finding and attracting your ideal clients
what if you didn’t have to pounce on every job that came along? But instead had a better flow of ideal clients – your unicorns – coming your way?
Sharing my copywriting research techniques
Well-researched copy is engaging and strong. The copywriting research methods needed depends on your project. Here’s what works for me.
#Write52: Quitting my habit of overthinking
I may have just done something really bloody stupid. I’ve just signed up to take part in a year-long writing project. It’s a commitment to posting one piece of content to my site every week for the next year. I know! I know! I can hear your sharp intake of breath and...
A copywriting quick win: use the barstool test for conversational copy
It’s time to get chatty. The barstool test is a really simple technique (for anyone) to achieve a conversational tone.
News: June 2019 half-year check in
American clients, loads of blogs and disappearing customers. It’s been a busy and interesting six months of business. Let me satisfy your curiosity. Here’s what I’ve been up to from January-June 2019: the highlights, the wins, the lows and the learnings. Website...
10 years of writing. A mini celebration
A quick reflection on a decade of work (and a good excuse for cake!) On 7 July 2009 I started working for Scarlet magazine. My official job title was editorial assistant and I was over the moon to be working as a writer and in full time, paid employment. Working at...
How often should I blog?
This question hadn’t crossed my path for a while. Then like a herd of buses, “How often should I blog?” crops up in several conversations with small business clients and fellow writers. On one end of the scale is the new copywriter and micro start-up business owner....
Get inspired! 5 Places to find blog ideas
Time to kick writer’s block to the curb. Look in these 5 places you you’ll have more ideas than you can handle.
Client gift ideas for your small business
What my hairdresser and dentist taught me about giving client gifts When you finish working with a new client, do you give them a little parting present? At the moment, I don’t. But recent hairdresser and dental appointments have left me thinking gifts for new clients...
What pages do you need for your website?
As a modern, forward-thinking, friendly business you’re creating a spiffing website. But you’re facing a problem. You’re not 100% sure what pages your website needs. Or how many. Whether you’re working on your first ever site, starting afresh, or revamping what’s...
5 Differences between cold email Spam Lords and me
Most of my work mornings start with a cuppa. Once the kettle’s boiled, I use the brewing time to check my email. (It’s how I get my tea the perfect strength.) Running my eye over the unread messages, I give a little sigh. It’s dedicated to the poor folks who wasted...
How to use your website to sell more beer
As a craft brewery you put a lot of care and attention into creating your beers. Yet neglect to show your number one marketing tool the same care and attention.
The 4 most common B2C writing mistakes
As a (mainly) B2C copywriter, I get to indulge my creative side. I get to poke it and tickle it. I set it free into a vast, open landscape filled with weird and wonderful creations that blur the reality of what we know with the possibilities we lust after. When the...
2018 Copywriting project round up
Wrapping up all my 2018 project and portfolio news in a nice neat bow. Plus, a quick look at what’s happening in 2019.
The number one sex shops coming joint first
Are you relying on the generic ‘number one sex shop’ USP? It’s time to find an alternative.
Is your WordPress site ready for Gutenberg?
WordPress 5.0 and Gutenberg is coming. If you’re saying, “Guten-what” and you’re small business website is on WP, here’s the need to know and action points.
Keep your darlings when editing content
Editing content means being ruthless. But by irretrievably deleting snippets of copy, are you making a rod for your own back? The best feeling any professional writer can experience is when their creative brain pops and snaps with ideas. When a first draft requires...
Ideas and tools for copywriters, from WordCamp Brisbane 2018
Rather than leave my event notes uselessly festering in my notebook, here are the links, take aways and discussion points from the 2018 WordCamp Brisbane that I think are useful for copywriters.
Four emails that’ll make your business content better (and save you money…maybe)
As a non-professional writer who’s responsible for creating your company’s content, you’re gonna wanna read this news.
No website for your small business? Then consumers barely know you exist
Having a website for your small business is like a badge of authenticity. Without one, you’re missing conversion opportunities.
A copywriting quick win: why using ‘etc’ in sales copy is a bad idea
Convincing a potential customer that a product is chock-full of awesome means there’s no room for weak, lazy words that don’t pull their weight.
5 habits of a copywriter on vacation
Turns out I have five slightly annoying holiday habits that all stem from the fact I’m a writer. I can only apologise.
What I told Good Housekeeping UK about vibrators
Contributing to a national magazine always gives me a bit of a buzz. Especially if it’s to discuss pleasure products.
What do you reckon to the Vegemite ‘Tastes Like Australia’ ads?
Warning: the amount of bright yellow and red in this post may hurt your eyes. But it’s well worth it, because the adverts are excellent.
45 lessons I learnt during my first year freelancing in Australia
Hard to believe I’ve been freelancing in Australia for a year already. Time flies when setting up a business! Here’s 45 revelations from the first 365(ish) days.
Rose Crompton got a logo!
Getting a logo wasn’t a decision I rushed in to. I had to do some branding groundwork first…
Let’s take a minute to appreciate the Deadpool 2 marketing
Yes, I’ve been obsessing over the Deadpool 2 marketing stunts. I call it ‘positive procrastination’.
The only two rules you need when choosing blog categories
These are the rules I follow, so I know they work. Let’s not overcomplicate this.
Oh look! I’m now Copyblogger Authority certified
Got me a shiny new certification badge! Here’s why that’s awesome for you…
How to brief a copywriter to get the content you want
Getting a good copywriter brief together doesn’t have to be a painful exercise. Here’s how in 11 easy steps.
7 reasons why I heart my clients
I’m one lucky copywriter, because all my current clients are a total delight.
The trouble with writing for free
This is the story of a writer who grew up, got a lot more business savvy and turned into the professional you see today. It’s also a message explaining why I strongly dislike providing free writing samples. This story has been prompted by a couple of recent online...
What freelance copywriter rates look like in 2017
As Liza once sang, “Money makes the world go round,” but how about, as freelancers, we simply make sure we have enough to make our own little world pay its way? Copy Hacker Salary Survey results present the latest insight into freelance copywriter rates.
My copywriter superpower!
I’m a copywriter with a superpower that will BLOW YOUR SOCKS OFF!
The whirlwind weeks
Yep, this is a PROJECT UPDATE, because it’s important for you to know I don’t sit around in my pyjamas playing on Twitter all day.
The best email sign up ever: Don’t leave it to chance
Roll up! Play the Wheel of Fortune! Prizes to be won and all it costs is YOUR EMAIL ADDRESS. Genius.
How copycat content is harming your SEO. Fact.
Stop publishing the same product content as everyone else! If you don’t, bad Google stuff will happen to you.
Billboards are too yesteryear for IT Movie
IT movie takes out of home advertising to a new level. And I like IT!
Dealing with a tight deadline
For those times when your client needed content yesterday. Here’s how to ace copy when you’re on a tight deadline.
Why I’m crap at relaxing
News on my latest projects and how I’m learning to say, “I am the tits”.
Fanta-stic ads on the big screen
How the new Fanta ads caught my attention. And I’m not even the target market!
Copywriting gold you need to hear
Whether you’re new to copywriting, or it’s a comfortable hat you’ve been wearing for a while, you need to hear this…
How to avoid loneliness when freelancing
Working freelance doesn’t mean avoiding people for long stints of time. Unless you want to, of course.
How to keep busy between jobs
Job hunting can be a tough task. But on the bright side you’ll have more time on your hands! Here’s five ways on how to use that between-job time productively and to your advantage.
Room for one more in your inbox?
Luckily I’m five-foot-fuck-all, so I don’t take up much space. Neither will my updates on upcoming availability, last-minute spaces and useful stuff to read while making a cuppa