Blog

#Write52: Quitting my habit of overthinking

#Write52: Quitting my habit of overthinking

I may have just done something really bloody stupid. I’ve just signed up to take part in a year-long writing project. It’s a commitment to posting one piece of content to my site every week for the next year. I know! I know! I can hear your sharp intake of breath and...

News: June 2019 half-year check in

News: June 2019 half-year check in

American clients, loads of blogs and disappearing customers. It’s been a busy and interesting six months of business. Let me satisfy your curiosity. Here’s what I’ve been up to from January-June 2019: the highlights, the wins, the lows and the learnings. Website...

10 years of writing. A mini celebration

10 years of writing. A mini celebration

A quick reflection on a decade of work (and a good excuse for cake!) On 7 July 2009 I started working for Scarlet magazine. My official job title was editorial assistant and I was over the moon to be working as a writer and in full time, paid employment. Working at...

How often should I blog?

How often should I blog?

This question hadn’t crossed my path for a while. Then like a herd of buses, “How often should I blog?” crops up in several conversations with small business clients and fellow writers. On one end of the scale is the new copywriter and micro start-up business owner....

Client gift ideas for your small business

Client gift ideas for your small business

What my hairdresser and dentist taught me about giving client gifts When you finish working with a new client, do you give them a little parting present? At the moment, I don’t. But recent hairdresser and dental appointments have left me thinking gifts for new clients...

What pages do you need for your website?

What pages do you need for your website?

As a modern, forward-thinking, friendly business you’re creating a spiffing website. But you’re facing a problem. You’re not 100% sure what pages your website needs. Or how many. Whether you’re working on your first ever site, starting afresh, or revamping what’s...

5 Differences between cold email Spam Lords and me

5 Differences between cold email Spam Lords and me

Most of my work mornings start with a cuppa. Once the kettle’s boiled, I use the brewing time to check my email. (It’s how I get my tea the perfect strength.) Running my eye over the unread messages, I give a little sigh. It’s dedicated to the poor folks who wasted...

How to use your website to sell more beer

How to use your website to sell more beer

As a craft brewery you put a lot of care and attention into creating your beers. Yet neglect to show your number one marketing tool the same care and attention.

The 4 most common B2C writing mistakes

The 4 most common B2C writing mistakes

As a (mainly) B2C copywriter, I get to indulge my creative side. I get to poke it and tickle it. I set it free into a vast, open landscape filled with weird and wonderful creations that blur the reality of what we know with the possibilities we lust after. When the...

2018 Copywriting project round up

2018 Copywriting project round up

Wrapping up all my 2018 project and portfolio news in a nice neat bow. Plus, a quick look at what’s happening in 2019.

Is your WordPress site ready for Gutenberg?

Is your WordPress site ready for Gutenberg?

WordPress 5.0 and Gutenberg is coming. If you’re saying, “Guten-what” and you’re small business website is on WP, here’s the need to know and action points.

Keep your darlings when editing content

Keep your darlings when editing content

Editing content means being ruthless. But by irretrievably deleting snippets of copy, are you making a rod for your own back? The best feeling any professional writer can experience is when their creative brain pops and snaps with ideas. When a first draft requires...

Rose Crompton got a logo!

Rose Crompton got a logo!

Getting a logo wasn’t a decision I rushed in to. I had to do some branding groundwork first…

The trouble with writing for free

The trouble with writing for free

This is the story of a writer who grew up, got a lot more business savvy and turned into the professional you see today. It’s also a message explaining why I strongly dislike providing free writing samples. This story has been prompted by a couple of recent online...

What freelance copywriter rates look like in 2017

What freelance copywriter rates look like in 2017

As Liza once sang, “Money makes the world go round,” but how about, as freelancers, we simply make sure we have enough to make our own little world pay its way? Copy Hacker Salary Survey results present the latest insight into freelance copywriter rates.

The whirlwind weeks

The whirlwind weeks

Yep, this is a PROJECT UPDATE, because it’s important for you to know I don’t sit around in my pyjamas playing on Twitter all day.

Dealing with a tight deadline

Dealing with a tight deadline

For those times when your client needed content yesterday. Here’s how to ace copy when you’re on a tight deadline.

Copywriting gold you need to hear

Copywriting gold you need to hear

Whether you’re new to copywriting, or it’s a comfortable hat you’ve been wearing for a while, you need to hear this…

How to keep busy between jobs

How to keep busy between jobs

Job hunting can be a tough task. But on the bright side you’ll have more time on your hands! Here’s five ways on how to use that between-job time productively and to your advantage.

Some bright copy ideas

Some bright copy ideas

An exciting project for a new digital marketing company that really put my SEO skills to the test.

Passed with distinction

Passed with distinction

Adding to your qualifications and skillset, even years into your career, can really pay off.

Twitchy Fingers

Twitchy Fingers

Getting my teeth into some long-form, evergreen content has been hugely satisfying.

NEWSLETTER

Room for one more in your inbox?

Luckily I’m five-foot-fuck-all, so I don’t take up much space. Neither will my updates on upcoming availability, last-minute spaces and useful stuff to read while making a cuppa