Content Advice For Businesses

A client’s guide to keeping your copywriter motivated

A client’s guide to keeping your copywriter motivated

You’ve got an awesome freelance copywriter working on the really wordy project your business needs. Part of what you heart most about them is their bubbly energy. They’re usually full of beans and all about the ‘can dos!’ rather than the ‘Ooh, I’m not sures?’ Recently...

The Good, the bad and the weird reasons to hire a copywriter

The Good, the bad and the weird reasons to hire a copywriter

Wondering if hiring a copywriter is right for your business? It’s a tough question to answer and you’ll get a different response depending on whether you ask a business owner, marketing expert, business coach or even a copywriter. If you’re searching for a quick...

The power of using empathy in your writing

The power of using empathy in your writing

Strengthen the connection with your client A big fear for any business is miscommunication. Giving a wrong impression of who you are and what you do can really balls up how well you connect with your target audience, which leads to missed sales. Getting your message...

You are fascinating

You are fascinating

One of the most difficult parts of content marketing is knowing what to share. The first problem is thinking of great ideas for blogs, emails and social media posts. And the second problem is imposter syndrome, which has a habit of wittering on about “not being good...

Putting your personality into your copy

Putting your personality into your copy

Three ways I capture your personality and sprinkle it through your marketing copy Writing is weird. No matter how many times you rehash the sentence, it just doesn’t sound like you. The thoughts and feelings you know subconsciously so the words should be on the tip of...

5 Copywriting mistakes spotted on adult escort websites

5 Copywriting mistakes spotted on adult escort websites

One of my copywriting niches is the adult industry. Until recently, this has mostly involved writing for sex toy and lingerie companies. But in the last few months I’ve had a handful of commissions from independent escorts. One was a full website copywriting project,...

How to get testimonials from clients

How to get testimonials from clients

And make them work hard for your business Hearing that a fellow freelancer or business owner doesn't have any reviews always takes me by surprise. Even though customers are coming and going, they neglect to ask for feedback which means missing out on useful insights...

A copywriting quick win: how to edit and improve your copy

A copywriting quick win: how to edit and improve your copy

You know why I love editing? I love editing because you can only do it once you’ve finished a first draft. Editing is a sign that you’re over the hardest bit. Once you’ve got your first draft written, it’s time to knock it into shape and transform it into a slick,...