eDM for landlords

The brief

To re-engage a segment of the easyProperty audience with regular email correspondence that blended quality content with the promotion of new products.

The email newsletters for landlords needed a fresh-look. Taking a more B2B approach, the newsletters were retitled ‘The Orange Report’ and we blended quality editorial with news about the brand’s latest products.

This softer-sell approach, and the redesign to make sure the newsletter was fully responsive, resulted in a higher and more consistent open rate.

eP newsletter - 'Legal must-dos for landlords'
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