To grow the Harmony email subscriber list and create a weekly email newsletter promoting products and offers, useful advice, and brand news.
Harmony’s newsletter underwent a number of design and copy changes before we found the formula presented here. The original template was non-responsive and only allowed for a single banner message to be displayed. During redesign, we replicated the website’s navigation menu for continuity and to improve the UX from email to the website.
The new design also allowed us to easily change the focus between leading with softer evergreen and editorial content, and product led promotions.