To optimise Harmony’s sale pages and blog content to drive more organic traffic to the site. We achieved this this by considering the positioning of keywords and phrases that our audience were using to search, and then adding these to short introductory paragraphs at the top of each page.
Below are a couple of examples of the content I created for these paragraphs.
Blogs and evergreen content were the other primary method used to drive organic traffic. I regularly carried out keyword research to make sure I was writing blog articles that would talk to our audience – offering them useful information about Harmony’s products – but that also satisfied the search engines.
For me, creating blog content that the audience wants to engage with, but that also gets the ROI the client is looking for, is the most satisfying part of the job.