To set up social media accounts on relevant platforms for Harmony Store. To organically grow their following by creating and scheduling content to engage their audience.
Social media for an adult brand can be a real challenge. By-and-large people don’t want images of sex toys flashing up in their news feeds (fair enough). Growing brand visibility on these platforms is also difficult because of the strict advertising content rules set out by the social media channel.
Being the largest social platform in the world, not having a presence on FB wasn’t an option. We set up a page, but knew that the audience would have to be grown completely organically. There were challenges, but through careful content selection and scheduling we managed to grow Harmony’s audience.
More success was found with Twitter, where our audience were much more liberal towards the content we shared. This platform proved very successful for Harmony.