Sorry. I blinked. And 2018 came, did its thing and then was over.
One minute I was busy beavering away on client work. The next, I was getting messages saying “Merry Christmas! I’m off for the holidays.”
In an attempt to wrap 2018 up in a neat metaphorical bow that’s much tidier than my actual ability to tie bows, I thought I’d go a run through of some of this year’s project highlights.
Asahi Direct launches
I landed Asahi Premium Beverages fairly quickly when I arrived in Australia. Most of the copywriting work for their new B2B customer portal completed in 2017, but the site was polished and ready to go in 2018.
It was really exciting working with such a large company and getting to collaborate with an array of project managers, designers
The result was a slick website with all messaging hitting the same tone.
Keeping it sexy with Synergy
Some of my adult industry work trailed off in 2018, but I was lucky enough to get a couple more articles featured in the adult industry B2B publication, Synergy.
In Issue 19 July/August, I penned Attention Seekers and Brisbane. Home to some good vibes. Both features gave me the chance to get out from behind my home office desk. On my adventures, I met with and spoke to some of Australia’s leading and emerging adult retailers.
It was truly enlightening and gave me a chance to meet some wonderful people in the industry.
On the case for Euroworkspace
A new client for me in 2018, UK-based company Euroworkspace. This futuristic office furniture company commissioned two longer blog articles for their News section. The aim was to create some engaging SEO content.
Before starting, I knew very little about the world of modern office design. There are so many bells and whistles workplaces come with these days, ensuring employee comfort.
(Not that I’m bagging my home office. OK, maybe I am. A little.)
Researching the articles about smart offices and the liveable office trend, was fascinating.
You can read about that project here and, I’m happy to say, the client was so pleased they commissioned me to write three more, shorter articles. Bonus.
Need blogs? Then you should head here.
There’s no place like Home Synchronize
It seems new clients are like
Working with this brand presented a bit of a milestone for
Finally! I could say I’d gone global. Kinda.
Lama runs an online business
Her industry was certainly very different to any I’d previously written for. Writing some of her website copy and getting the chance to tell her about
We established a great working relationship which, I hope, will lead to more collaborations and opportunities to write for her in the future.
Open wide and say, “AHHH! IT’S FINALLY LIVE!”
Every win is huge to me and I always feel proud when I see
But this next project news was the big
Not to mention the
All this was, of course, to celebrate the launch of the Keppel Dental website.
These folks were my first ever paying client in Australia. They signed up with me when I arrived in April 2017.
Worth pointing out, I’d didn’t own a desk or a laptop at that stage!
Turns out, providing copy was just the tip of the iceberg. As time went on, we delved into:
- a whole site redesign,
- additional pages,
- further copy tweaks
- template making
- a couple of social media posts and
- even dipped our toes into email marketing.
Then, on an otherwise uneventful day (Wednesday 26th November, to be precise — now a red letter day for me), I got a text from the business owner saying: “The site is live.”
Such a great feeling and what a way to cap off the year.
There’s more to come
November and December were pretty quiet months for me. There were a couple more projects with new and existing clients that came through. Some are ongoing, so
So far January (all one week of it!) has got off to a positive start. There are two new clients on the horizon and I’ve set some pretty interesting business goals which could see me writing for some very different industries.
Here’s to a successful 2019
There’s really only one thing left to say.
I hope however you spent the festive break, you enjoy a bit of downtime and did something you love.
And roll on 2019! Here’s to a healthy, happy year — both in your