Are copywriting courses useful? Having taken two, here are my honest motivations and experiences along with the impact they’ve had on my business.
For Fellow Writers
What would you do?
Three freelance work scenarios put to the Content Club UK community Back in February, a few weeks before the world went mad, I hosted my second ever Content Club UK chat. Hosted on Twitter, the theme of the chat was ‘What would you do?’ Three fairly common...
The super simple way to conquer blog structure
Structuring a blog that gets you neatly from your opening point to your conclusion isn’t always easy. Extra ideas crop up during the writing process and have a habit of derailing your train of thought. Before you know it, you’re on an unexpected tangent with no clear...
Writing for the sex industry
Lessons from 10 years of writing about sex for adult businesses I’ve written copy for lots of industries but none have shown me the same level of love and commitment as the sex industry. While solar panel companies, various digital agencies and hospitality businesses...
Staying motivated during your copywriting projects
5 ways to deal with feelings of ‘Urgh-I-don’t-wanna’ You’ve just started a new project. The briefing session was amazing. Your client is so, so, so passionate about their work — which is really, wonderfully infectious — and they know what they want from their copy....
The power of using empathy in your writing
Strengthen the connection with your client A big fear for any business is miscommunication. Giving a wrong impression of who you are and what you do can really balls up how well you connect with your target audience, which leads to missed sales. Getting your message...
Copywriters are weird
Odd habits and strange stuff writers do, to help them write It’s Friday the 13th and weird shit tends to go down on Friday 13th. Events that have happened on Friday 13th include a 13-year-old kid being struck by lightning at 13:13, the Costa Concordia cruise ship...
3 Ways to keep your copywriting skills sharp
You’d think that after a decade of being a professional writer, I’d know most of the things. And you’d be forgiven for believing that after a day of writing copy, the last thing I’d want to do is learn more about copy. Yet during my downtime at the gym or sat on the...
How to get testimonials from clients
And make them work hard for your business Hearing that a fellow freelancer or business owner doesn't have any reviews always takes me by surprise. Even though customers are coming and going, they neglect to ask for feedback which means missing out on useful insights...
Do this first if starting a copywriting business
Starting a copywriting business? Here's a suggestion on where to begin. This question came up in a copywriting community I’m part of. ‘I’m a total fledgling…I find I get overwhelmed with where to start. What first? Create a web page? Facebook/IG page? Get a proposal...
Conversational copy – using personal pronouns
A really simple copywriting technique that can transform how your audience engages with your copy.
Searching for unicorns: Finding and attracting your ideal clients
what if you didn’t have to pounce on every job that came along? But instead had a better flow of ideal clients – your unicorns – coming your way?
Sharing my copywriting research techniques
Well-researched copy is engaging and strong. The copywriting research methods needed depends on your project. Here’s what works for me.
A copywriting quick win: use the barstool test for conversational copy
It’s time to get chatty. The barstool test is a really simple technique (for anyone) to achieve a conversational tone.
The 4 most common B2C writing mistakes
As a (mainly) B2C copywriter, I get to indulge my creative side. I get to poke it and tickle it. I set it free into a vast, open landscape filled with weird and wonderful creations that blur the reality of what we know with the possibilities we lust after. When the...
Keep your darlings when editing content
Editing content means being ruthless. But by irretrievably deleting snippets of copy, are you making a rod for your own back? The best feeling any professional writer can experience is when their creative brain pops and snaps with ideas. When a first draft requires...
Ideas and tools for copywriters, from WordCamp Brisbane 2018
Rather than leave my event notes uselessly festering in my notebook, here are the links, take aways and discussion points from the 2018 WordCamp Brisbane that I think are useful for copywriters.
My copywriter superpower!
I’m a copywriter with a superpower that will BLOW YOUR SOCKS OFF!
Copywriting gold you need to hear
Whether you’re new to copywriting, or it’s a comfortable hat you’ve been wearing for a while, you need to hear this…
Passed with distinction
Adding to your qualifications and skillset, even years into your career, can really pay off.