Batching your content will save you time and therefore money. You could plan a year’s worth of blog posts yourself or you could hire someone to help.
For Fellow Writers
7.5 Under-the-radar places to find new blog post ideas
Feel like you’ve covered every relevant topic on your business’s blog? Before declaring that you’ve completed blogging, look in these unlikely places to find more content ideas.
Dead easy conversion copywriting tips for business owners
For non-wirtery business owners, here are 7 need-to-knows for writing copy that converts.
Want blog posts that stand out? Be more magazine
Print media craps all over digital when it comes to layout and structure. So how can you channel those magazine vibes when thinking about your business blog posts? (Examples given.)
12 top-notch marketing email newsletters for small business owners
Great copywriting, digital marketing and freelance email newsletters that I think you should sign up to if you’re a small business owner who is DIY-ing their marketing.
Blogging isn’t dead. The 9 statistics you need to bring your posts bang up to date
These are the blogging stats you need to act on, if you want the articles you’re publishing on your small business blog to perform well in 2025.
8 Small business marketing lessons from Content Summit Australia
I went to Content Summit Australia 2025. From the tons of talks here are the best eight marketing lessons for small businesses.
The problems raised by AI copywriting? They’re nothing new
Small businesses are using AI to write their marketing copy, which can lead to problems such as not sounding genuine. Use these 4 copy techniques to do better than the bots.
How to craft compelling CTAs
Follow these 6 copywriting tips if you want strong CTAs that deliver conversions.
My experience with copywriting courses
Are copywriting courses useful? Having taken two, here are my honest motivations and experiences along with the impact they’ve had on my business.
How long does it take to write a…
Find out how long it takes a copywriter to write a blog, website, and email campaign. With time tracking results.
The super simple way to conquer blog structure
Structuring a blog that gets you neatly from your opening point to your conclusion isn’t always easy. Extra ideas crop up during the writing process and have a habit of derailing your train of thought. Before you know it, you’re on an unexpected tangent with no clear...
The copywriter’s guide to adult content writing
Advice for people that want to niche in adult content writing. Get practical tips for breaking into the industry and finding work. Then download the free portfolio spec work. briefs.
Staying motivated during your copywriting projects
5 ways to deal with feelings of ‘Urgh-I-don’t-wanna’ You’ve just started a new project. The briefing session was amazing. Your client is so, so, so passionate about their work — which is really, wonderfully infectious — and they know what they want from their copy....
The power of using empathy in your writing
Strengthen the connection with your client A big fear for any business is miscommunication. Giving a wrong impression of who you are and what you do can really balls up how well you connect with your target audience, which leads to missed sales. Getting your message...
3 Ways to keep your copywriting skills sharp
You’d think that after a decade of being a professional writer, I’d know most of the things. And you’d be forgiven for believing that after a day of writing copy, the last thing I’d want to do is learn more about copy. Yet during my downtime at the gym or sat on the...
How to get testimonials from clients
And make them work hard for your business Hearing that a fellow freelancer or business owner doesn't have any reviews always takes me by surprise. Even though customers are coming and going, they neglect to ask for feedback which means missing out on useful insights...
Do this first if starting a copywriting business
Starting a copywriting business? Here's a suggestion on where to begin. This question came up in a copywriting community I’m part of. ‘I’m a total fledgling…I find I get overwhelmed with where to start. What first? Create a web page? Facebook/IG page? Get a proposal...
Conversational copy – using personal pronouns
A really simple copywriting technique that can transform how your audience engages with your copy.
Searching for unicorns: Finding and attracting your ideal clients
what if you didn’t have to pounce on every job that came along? But instead had a better flow of ideal clients – your unicorns – coming your way?
Steal my copywriting research techniques
Follow my copywriting research process to write copy with conviction and purpose.
The barstool test. An easy way to achieve a conversational tone when copywriting
It’s time to get chatty. The barstool test is a really simple copywriting technique that brings that all-important natural conversational tone to your copy.
The 4 most common B2C writing mistakes
As a (mainly) B2C copywriter, I get to indulge my creative side. I get to poke it and tickle it. I set it free into a vast, open landscape filled with weird and wonderful creations that blur the reality of what we know with the possibilities we lust after. When the...
Keep your darlings when editing content
Editing content means being ruthless. But by irretrievably deleting snippets of copy, are you making a rod for your own back? The best feeling any professional writer can experience is when their creative brain pops and snaps with ideas. When a first draft requires...
My copywriter superpower!
I’m a copywriter with a superpower that will BLOW YOUR SOCKS OFF!
Passed with distinction
Adding to your qualifications and skillset, even years into your career, can really pay off.