How to write a testimonial. With example copy and a free testimonial template.
Freelance Writing Life
From sporadic to settled. My hopes for 2023
2022 was a bit sporadic. My hope for 2023 is that it’ll be more settled.
Planning for maternity leave as a freelancer
How to prepare your freelance business and your clients for your upcoming maternity or paternity leave.
Six things that pissed me off about maternity leave
There was a lot I loved about maternity leave. But this blog isn’t about those things.
Time’s running out, but I’ve got a plan
Such a dramatic headline. But there’s some pretty big news to share that affects us working together.
Overcoming freelancing fears
[VIDEO] Freelance copywriter Rose Crompton speaks with Sarah Townsend, author of Survival Skills for Freelancers, about freelancing fears and how to overcome them.
9 metal lyrics that describe my freelance life
Some writers need silence to work. Others prefer a poppy, feel-good beat. Me? I often listen to loud and rowdy metal and alternative music. Over the years I’ve built up a bank of lyrics that spring to mind when certain things happen in my freelance life. I’m going to...
What would you do?
Three freelance work scenarios put to the Content Club UK community Back in February, a few weeks before the world went mad, I hosted my second ever Content Club UK chat. Hosted on Twitter, the theme of the chat was ‘What would you do?’ Three fairly common...
Book review: Survival Skills for Freelancers
Sarah Townsend has been playing the freelance game for over 20 years. In her new book, Survival Skills for Freelancers she shares which rules work and the myths that need breaking Freelancing is hard. I should know. I’m on my second attempt after effing up my first...
Why understanding customer pain points leads to stronger copy
When you run a business, invent a product or create a service, it’s tempting to look on the sunny-side. It’s nice to believe everything will always run smoothly, people will love it and your service delivers everything someone could ever want and need. Sadly, the...
A client’s guide to keeping your copywriter motivated
You’ve got an awesome freelance copywriter working on the really wordy project your business needs. Part of what you heart most about them is their bubbly energy. They’re usually full of beans and all about the ‘can dos!’ rather than the ‘Ooh, I’m not sures?’ Recently...
Why I love being a copywriter
A while back Kate Toon, the founder of The Clever Copywriting School, asked the community, “Why do you love being a copywriter?” The challenge Kate set was for each of us to record a short video, so we could share two or three reasons that explained why each of us...
How to take a guilt free holiday from your freelance business
Relax, unwind and take a proper brain break from work. For a guilt-free holiday from your freelance business, do these 4 things before going on your jollies.
Boosting your self-esteem to banish impostor syndrome
Suffering a self esteem low? It’s ok, every freelancer goes ‘there’ at some point. Here’s my take on how to pull yourself out of that blue mood.
Behind the scenes of my library work days
I love my freelance life and working from my home office, but sometimes I can’t focus. That’s when I escape to the library.
How finding a co-working buddy saved my business
What do I need to do my job? The physical things are obvious: I need a desk, laptop and internet connection. A set up that looks like this. While these are all essential, I need a lot more than what you photo in order to do my job properly. Things that are harder to...
5 Differences between cold email Spam Lords and me
Most of my work mornings start with a cuppa. Once the kettle’s boiled, I use the brewing time to check my email. (It’s how I get my tea the perfect strength.) Running my eye over the unread messages, I give a little sigh. It’s dedicated to the poor folks who wasted...
5 habits of a copywriter on vacation
Turns out I have five slightly annoying holiday habits that all stem from the fact I’m a writer. I can only apologise.
45 lessons I learnt during my first year freelancing in Australia
Hard to believe I’ve been freelancing in Australia for a year already. Time flies when setting up a business! Here’s 45 revelations from the first 365(ish) days.
Oh look! I’m now Copyblogger Authority certified
Got me a shiny new certification badge! Here’s why that’s awesome for you…
7 reasons why I heart my clients
I’m one lucky copywriter, because all my current clients are a total delight.
The trouble with writing for free
This is the story of a writer who grew up, got a lot more business savvy and turned into the professional you see today. It’s also a message explaining why I strongly dislike providing free writing samples. This story has been prompted by a couple of recent online...
What freelance copywriter rates look like in 2017
As Liza once sang, “Money makes the world go round,” but how about, as freelancers, we simply make sure we have enough to make our own little world pay its way? Copy Hacker Salary Survey results present the latest insight into freelance copywriter rates.
My copywriter superpower!
I’m a copywriter with a superpower that will BLOW YOUR SOCKS OFF!
Dealing with a tight deadline
For those times when your client needed content yesterday. Here’s how to ace copy when you’re on a tight deadline.
How to avoid loneliness when freelancing
Working freelance doesn’t mean avoiding people for long stints of time. Unless you want to, of course.
How to keep busy between jobs
Job hunting can be a tough task. But on the bright side you’ll have more time on your hands! Here’s five ways on how to use that between-job time productively and to your advantage.
Picking music to write words too
Having music to listen to when writing really helps. Here’s what’s been on my playlist.