Having a website for your small business is like a badge of authenticity. Without one, you're missing conversion opportunities.
Convincing a potential customer that a product is chock-full of awesome means there's no room for weak, lazy words that don't pull their weight.
It's time to get chatty. The barstool test is a really simple technique (for anyone) to achieve a conversational tone.
These are the rules I follow, so I know they work. Let's not overcomplicate this.
Getting a good copywriter brief together doesn't have to be a painful exercise. Here's how in 11 easy steps.
This is the story of a writer who grew up, got a lot more business savvy and turned into the professional you see today. It’s also a message explaining why I strongly dislike providing free writing samples. This story has been prompted by a couple of recent online events, which I’ll share with you. They’ll… Continue reading The trouble with writing for free
WRITER'S BLOCK BE GONE! Here's 3 places you should be looking to find great blog topic ideas, because "I haven't got anything to write about," doesn't wash with me.
If you're here for legal law stuff on how to copyright something, you're about to be bitterly disappointed.
Stop publishing the same product content as everyone else! If you don't, bad Google stuff will happen to you.