Content Advice For Businesses

What’s the process when working with a copywriter?

What’s the process when working with a copywriter?

Your business needs some writing done and rather than slogging it out yourself, you want to hire a copywriter. But how long does it take to get the copy you want? How do you tell a copywriter what you need? And, most importantly, how do you make sure you’re happy with...

How to give your copywriter constructive feedback

How to give your copywriter constructive feedback

6 tips for getting the changes you want to the copy you’ve paid for You’ve hired a professional writer to handle the copy for your website, blog, emails or ads. They’ve lifted the load and saved you time, but what you’re reading isn’t quite what you were expecting....

What is tone of voice?

What is tone of voice?

An overview of tone of voice, why your business needs one and quick tips for starting your own TOV work Life would be boring if everyone spoke the same way. Life would be even duller if everything we read sounded the same, too. Luckily, everyone has their own...

6 cracking examples of websites with personality

6 cracking examples of websites with personality

In 2020 there are, apparently, 1.7 billion websites in the world.* What’s daunting is if there are that many websites how do you stand out? How do you get a website that people remember and come back to more than once? There are lots of important bits and pieces that...

What do copywriters do?

What do copywriters do?

A guide for business folk who don’t yet know what a copywriter is, what they do and how they can help your company If you’ve stumbled across the job title ‘copywriter’ during your ‘how to do marketing’ research, but you’re unsure what copywriters do, you’re in the...

How to write an about us page

How to write an about us page

Because writing about yourself and your business is effing hard Writing an about us page for your own business — especially if you’re a sole trader — feels weird. It’s an odd combination of pleasurable nostalgia as you think about your business’ roots, and an utter...

The super simple way to conquer blog structure

The super simple way to conquer blog structure

Structuring a blog that gets you neatly from your opening point to your conclusion isn’t always easy. Extra ideas crop up during the writing process and have a habit of derailing your train of thought. Before you know it, you’re on an unexpected tangent with no clear...

Why understanding customer pain points leads to stronger copy

Why understanding customer pain points leads to stronger copy

When you run a business, invent a product or create a service, it’s tempting to look on the sunny-side. It’s nice to believe everything will always run smoothly, people will love it and your service delivers everything someone could ever want and need. Sadly, the...

3 incredibly simple ways to track and organise your content ideas

3 incredibly simple ways to track and organise your content ideas

The problem with trying to organise content is it relies on ideas. And ideas are hard to control. They burst into being when you least expect it and do a disappearing act when you need them most. While searching for an answer as to why creativity comes in waves, I...

The quite big guide to hiring a copywriter for website projects

The quite big guide to hiring a copywriter for website projects

Your company’s website is your 24/7 sales assistant. It’s your customer’s go-to source for all things Your Brand. So when you’re looking commission a copywriter for your website you want to make sure you’re hiring the best person or agency for the job. The problem is...

A client’s guide to keeping your copywriter motivated

A client’s guide to keeping your copywriter motivated

You’ve got an awesome freelance copywriter working on the really wordy project your business needs. Part of what you heart most about them is their bubbly energy. They’re usually full of beans and all about the ‘can dos!’ rather than the ‘Ooh, I’m not sures?’ Recently...

The Good, the bad and the weird reasons to hire a copywriter

The Good, the bad and the weird reasons to hire a copywriter

Wondering if hiring a copywriter is right for your business? It’s a tough question to answer and you’ll get a different response depending on whether you ask a business owner, marketing expert, business coach or even a copywriter. If you’re searching for a quick...

The power of using empathy in your writing

The power of using empathy in your writing

Strengthen the connection with your client A big fear for any business is miscommunication. Giving a wrong impression of who you are and what you do can really balls up how well you connect with your target audience, which leads to missed sales. Getting your message...

What is a copywriter?

What is a copywriter?

If you’re here for legal law stuff on how to copyright something, you’re about to be bitterly disappointed.

You are fascinating

You are fascinating

One of the most difficult parts of content marketing is knowing what to share. The first problem is thinking of great ideas for blogs, emails and social media posts. And the second problem is imposter syndrome, which has a habit of wittering on about “not being good...

Putting your personality into your copy

Putting your personality into your copy

Three ways I capture your personality and sprinkle it through your marketing copy Writing is weird. No matter how many times you rehash the sentence, it just doesn’t sound like you. The thoughts and feelings you know subconsciously so the words should be on the tip of...

5 Copywriting mistakes spotted on adult escort websites

5 Copywriting mistakes spotted on adult escort websites

One of my copywriting niches is the adult industry. Until recently, this has mostly involved writing for sex toy and lingerie companies. But in the last few months I’ve had a handful of commissions from independent escorts. One was a full website copywriting project,...

How to get testimonials from clients

How to get testimonials from clients

And make them work hard for your business Hearing that a fellow freelancer or business owner doesn't have any reviews always takes me by surprise. Even though customers are coming and going, they neglect to ask for feedback which means missing out on useful insights...

A copywriting quick win: how to edit and improve your copy

A copywriting quick win: how to edit and improve your copy

You know why I love editing? I love editing because you can only do it once you’ve finished a first draft. Editing is a sign that you’re over the hardest bit. Once you’ve got your first draft written, it’s time to knock it into shape and transform it into a slick,...

Why All It Takes Is One Great Idea To Create A Successful Brand

Why All It Takes Is One Great Idea To Create A Successful Brand

This week’s article is a guest post written by Rodney Laws, an ecommerce whizz. Rather than talking to us about the ins and outs of the various commerce platforms, he’s discussing why he reckons one good idea is enough to create a successful business. A bold claim. Will you end up agreeing with him?

What is a landing page?

What is a landing page?

Creating a website means learning a lot of new digital marketing and website development jargon. One term that seems to regularly cause my clients to get their knickers in a twist is ‘landing page.’ In this short article I’ll offer up a simple definition, go through...

Copywriting quick win: add subheadings

Copywriting quick win: add subheadings

When you write something for your business — a blog, a web page, an email or even an ad — you want people to stick around and read it. You can increase your chances of this happening by using subheads. These are single lines of text that work as mini-headlines and run...

How to hire a good content writer

How to hire a good content writer

5 easy checks to make sure you hire a content writer who’s a good’un When you hire a content writer you want to be able to hand over your brief and be confident that you get back what you asked for.   There are a few moving parts to make sure you achieve that...

How often should I blog?

How often should I blog?

This question hadn’t crossed my path for a while. Then like a herd of buses, “How often should I blog?” crops up in several conversations with small business clients and fellow writers. On one end of the scale is the new copywriter and micro start-up business owner....

What pages do you need for your website?

What pages do you need for your website?

As a modern, forward-thinking, friendly business you’re creating a spiffing website. But you’re facing a problem. You’re not 100% sure what pages your website needs. Or how many. Whether you’re working on your first ever site, starting afresh, or revamping what’s...

How to use your website to sell more beer

How to use your website to sell more beer

As a craft brewery you put a lot of care and attention into creating your beers. Yet neglect to show your number one marketing tool the same care and attention.

The trouble with writing for free

The trouble with writing for free

This is the story of a writer who grew up, got a lot more business savvy and turned into the professional you see today. It’s also a message explaining why I strongly dislike providing free writing samples. This story has been prompted by a couple of recent online...