Having a website for your small business is like a badge of authenticity. Without one, you're missing conversion opportunities.
Convincing a potential customer that a product is chock-full of awesome means there's no room for weak, lazy words that don't pull their weight.
Turns out I have five slightly annoying holiday habits that all stem from the fact I'm a writer. I can only apologise.
Contributing to a national magazine always gives me a bit of a buzz. Especially if it's to discuss pleasure products.
Warning: the amount of bright yellow and red in this post may hurt your eyes. But it's well worth it, because the adverts are excellent.
It's time to get chatty. The barstool test is a really simple technique (for anyone) to achieve a conversational tone.
This Pun Friday contains, quite possibly, the best pun-advert ever. We may as well all quit now.
Hard to believe I've been freelancing in Australia for a year already. Time flies when setting up a business! Here's 45 revelations from the first 365(ish) days.
Getting a logo wasn't a decision I rushed in to. I had to do some branding groundwork first...
Yes, I've been obsessing over the Deadpool 2 marketing stunts. I call it 'positive procrastination'.