Getting a logo wasn't a decision I rushed in to. I had to do some branding groundwork first...
Yes, I've been obsessing over the Deadpool 2 marketing stunts. I call it 'positive procrastination'.
These are the rules I follow, so I know they work. Let's not overcomplicate this.
A Star Wars day special, plus other puns that have made their way across the Internet galaxy.
Got me a shiny new certification badge! Here's why that's awesome for you...
Getting a good copywriter brief together doesn't have to be a painful exercise. Here's how in 11 easy steps.
I'm one lucky copywriter, because all my current clients are a total delight.
This is the story of a writer who grew up, got a lot more business savvy and turned into the professional you see today. It’s also a message explaining why I strongly dislike providing free writing samples. This story has been prompted by a couple of recent online events, which I’ll share with you. They’ll… Continue reading The trouble with writing for free
As Liza once sang, "Money makes the world go round," but how about, as freelancers, we simply make sure we have enough to make our own little world pay its way? Copy Hacker Salary Survey results present the latest insight into freelance copywriter rates.
WRITER'S BLOCK BE GONE! Here's 3 places you should be looking to find great blog topic ideas, because "I haven't got anything to write about," doesn't wash with me.