WordPress 5.0 and Gutenberg is coming. If you're saying, "Guten-what" and you're small business website is on WP, here's the need to know and action points.
Editing content means being ruthless. But by irretrievably deleting snippets of copy, are you making a rod for your own back? The best feeling any professional writer can experience is when their creative brain pops and snaps with ideas. When a first draft requires minimum effort and there’s a constant stream of engaging, witty, on-point… Continue reading Keep your darlings when editing content
Rather than leave my event notes uselessly festering in my notebook, here are the links, take aways and discussion points from the 2018 WordCamp Brisbane that I think are useful for copywriters.
As a non-professional writer who's responsible for creating your company's content, you're gonna wanna read this news.
Having a website for your small business is like a badge of authenticity. Without one, you're missing conversion opportunities.
Convincing a potential customer that a product is chock-full of awesome means there's no room for weak, lazy words that don't pull their weight.
Turns out I have five slightly annoying holiday habits that all stem from the fact I'm a writer. I can only apologise.
Contributing to a national magazine always gives me a bit of a buzz. Especially if it's to discuss pleasure products.
Warning: the amount of bright yellow and red in this post may hurt your eyes. But it's well worth it, because the adverts are excellent.
It's time to get chatty. The barstool test is a really simple technique (for anyone) to achieve a conversational tone.