AOB

Copywriters are weird

Copywriters are weird

Odd habits and strange stuff writers do, to help them write It’s Friday the 13th and weird shit tends to go down on Friday 13th. Events that have happened on Friday 13th include a 13-year-old kid being struck by lightning at 13:13, the Costa Concordia cruise ship...

5 Copywriting mistakes spotted on adult escort websites

5 Copywriting mistakes spotted on adult escort websites

One of my copywriting niches is the adult industry. Until recently, this has mostly involved writing for sex toy and lingerie companies. But in the last few months I’ve had a handful of commissions from independent escorts. One was a full website copywriting project,...

‘Impactful’: the dumbest fucking word ever

‘Impactful’: the dumbest fucking word ever

The list of things I hate in life is very short. Brussel sprouts, pugs, spiders and the word ‘impactful’. See, not too long. There are rational reasons why each item makes it onto my list. But there’s one that makes my blood boil more than any of the others. Pretty...

10 years of writing. A mini celebration

10 years of writing. A mini celebration

A quick reflection on a decade of work (and a good excuse for cake!) On 7 July 2009 I started working for Scarlet magazine. My official job title was editorial assistant and I was over the moon to be working as a writer and in full time, paid employment. Working at...

Client gift ideas for your small business

Client gift ideas for your small business

What my hairdresser and dentist taught me about giving client gifts When you finish working with a new client, do you give them a little parting present? At the moment, I don’t. But recent hairdresser and dental appointments have left me thinking gifts for new clients...