As a kid most of my summer weekends were spent at the cricket ground. My dad played every Saturday and Sunday for a club close to our home in Leicestershire. I was taught to mow an outfield, cut a square and roll a wicket before I left primary school. My love of...
What is a copywriter?
If you’re here for legal law stuff on how to copyright something, you’re about to be bitterly disappointed.
Copywriters are weird
Odd habits and strange stuff writers do, to help them write It’s Friday the 13th and weird shit tends to go down on Friday 13th. Events that have happened on Friday 13th include a 13-year-old kid being struck by lightning at 13:13, the Costa Concordia cruise ship...
5 Copywriting mistakes spotted on adult escort websites
One of my copywriting niches is the adult industry. Until recently, this has mostly involved writing for sex toy and lingerie companies. But in the last few months I’ve had a handful of commissions from independent escorts. One was a full website copywriting project,...
‘Impactful’: the dumbest fucking word ever
The list of things I hate in life is very short. Brussel sprouts, pugs, spiders and the word ‘impactful’. See, not too long. There are rational reasons why each item makes it onto my list. But there’s one that makes my blood boil more than any of the others. Pretty...
10 years of writing. A mini celebration
A quick reflection on a decade of work (and a good excuse for cake!) On 7 July 2009 I started working for Scarlet magazine. My official job title was editorial assistant and I was over the moon to be working as a writer and in full time, paid employment. Working at...
Client gift ideas for your small business
What my hairdresser and dentist taught me about giving client gifts When you finish working with a new client, do you give them a little parting present? At the moment, I don’t. But recent hairdresser and dental appointments have left me thinking gifts for new clients...
Is your WordPress site ready for Gutenberg?
WordPress 5.0 and Gutenberg is coming. If you’re saying, “Guten-what” and you’re small business website is on WP, here’s the need to know and action points.
What do you reckon to the Vegemite ‘Tastes Like Australia’ ads?
Warning: the amount of bright yellow and red in this post may hurt your eyes. But it’s well worth it, because the adverts are excellent.
Let’s take a minute to appreciate the Deadpool 2 marketing
Yes, I’ve been obsessing over the Deadpool 2 marketing stunts. I call it ‘positive procrastination’.
7 reasons why I heart my clients
I’m one lucky copywriter, because all my current clients are a total delight.
My copywriter superpower!
I’m a copywriter with a superpower that will BLOW YOUR SOCKS OFF!
The best email sign up ever: Don’t leave it to chance
Roll up! Play the Wheel of Fortune! Prizes to be won and all it costs is YOUR EMAIL ADDRESS. Genius.
Billboards are too yesteryear for IT Movie
IT movie takes out of home advertising to a new level. And I like IT!
Fanta-stic ads on the big screen
How the new Fanta ads caught my attention. And I’m not even the target market!
Picking music to write words too
Having music to listen to when writing really helps. Here’s what’s been on my playlist.
Exploring female fantasy
Garden of Desires, a book on female sexual fantasy is released and I had the pleasure of contributing.
Talking sex and neuroscience at Latitude festival
Sexy food for thought at Latitude festival.