Can this journalist turned copywriter and content marketer really help your business?
As a professional content and copywriter, I build relationships between small-medium brands and their target audience. It sounds fluffy. And not everyone’s into it, but the bottom line is:
The kinda work I do is the conversation between those humans who do (or could) love you, and your business.
In practical terms, I uncover who your audience is and find the best way to talk to them so they’re attracted to whatever you’re selling or offering. I nail this for my clients by listening to all sides before drawing up a workable content plan of engaging blogs, emails and website content that satisfies your business priorities and the needs of your audience.
Why do I love my job?
Well, I’ve been doing this kind of thing since 2009. But back then I was called ‘a journalist’ and wrote articles for print magazines (remember those?) that spoke to their ‘readership’.
The benefit of working with me is that I’m used to deadlines. I understand how precious time and budget can be, so I won’t waste it. But above aaaallllll else, I’m
nosy as fu super inquisitive.
See, the thing about working with me is that I’ll be using my journo skills to hunt out the stories, information and content that actually appeals to your audience. It will be:
• Factually accurate
• Super engaging and
• Sound like you.
Having written for many different titles and brands over the years, I’m a dab-hand at switching up my style so I nail YOUR TONE OF VOICE. Take a look at my portfolio and you’ll quickly see how adaptable I am.
I make sure I “get” you and translate your awesomeness into ways your audience also “gets”.
On top of that, I sprinkle my content with SEO magic, because I like my stuff to be read. Not ignored.
REVEALED: Rose’s career of sex, rebellion and success!
Oh yes! I love a dramatic, scandalous headline from time to time. For those wanting to get to know me a little better (and because real life feature interviews were always my favourite to write, so this seems appropriate) this bit is for you…
In 2002 my school’s Careers Advisor told me I’d never be a writer. “It’s too competitive,” she said. “Think of an alternative,” she told me. Lucky for you lot, I listened to a lot of heavy metal (still do), kept hold of my non-conformist goth roots (I dress in black and purple a lot), rebelled, and did it anyway.
Turns out I’m pretty good at writing. The first clue was achieving a BA (Hons) in Writing for Media.
The second clue was securing a job at a national women’s lifestyle mag in the UK (more on that in a mo) within the first month of graduating. No easy feat in London. During a recession. (Yeah, I just gave my own trumpet a little toot.)
It was here I cut my journalistic teeth and I’m 82.3 per cent sure this is why I rock at creating content for email newsletters, blogs and websites.
Writing to entertain is a big driving force for me. Like, as a writer, it’s actually a pretty special feeling to know someone has given up their precious time to read copy you’ve crafted — whatever form it’s presented in.
It’s why I strive to make sure what I’m putting together is relevant to your audience so they read it out of choice and feel satisfied once they reach the end.
I’m not afraid to ask difficult questions to create the content you need to attract and retain your customers.
Which leads me to the third and final clue that I’m a good writer: I’ve written stuff that has quadrupled audiences, attracted over quarter-of-a-million potential customers (all organic traffic and just from one article) and hold a Diploma in Copywriting, passed with Distinction.
Not bad, eh?
Content writer and copywriter for the erotic trade.
And then some.
My interest in all things adult happened during my stint at Scarlet magazine. The erotic industry is my niche. Honestly, I love being part of the conversation that helps open up honest and frank discussions about sex.
As a result I’ve contributed to trade press, helped well-known brands become bigger authorities and I’m currently writing three books on the subject of sex toys, kink and intimacy.
Although this is my niche, it doesn’t mean I’m not passionate about other topics too. As a professional copy and content writer I’m skilled-up to the nines, so can easily adjust my writing skills to suit a variety of industries and briefs. I’ve also written for:
- Software tech companies
- Property and real estate
A deal breaker: I’m not looking to work with companies that want to be seen as a one-night-stand to their customers. If all you care about is wrangling money from people, we won’t work out. I need you to be passionate about what you do, care about your messaging and want to engage your audience.
Praise for Rose! Others believe she’s good at her job
Incredibly, Rose was able to navigate our corporate landscape, rapidly develop relationships, garner support, develop engagement, stay ahead of project deadlines and single-handedly manage version control and the creation of our style guide.” — Chris Edwards, Sales Projects & Operations Manager at Asahi Beverages