Are copywriting courses useful? Having taken two, here are my honest motivations and experiences along with the impact they’ve had on my business.
Write52 Project
The best cricket adverts
As a kid most of my summer weekends were spent at the cricket ground. My dad played every Saturday and Sunday for a club close to our home in Leicestershire. I was taught to mow an outfield, cut a square and roll a wicket before I left primary school. My love of...
What’s the process when working with a copywriter?
Your business needs great writing. Rather than slogging it out yourself, you want to hire a copywriter. But how long does it take to get the copy you want? How do you tell a copywriter what you need? And, most importantly, how do you make sure you’re happy with what...
9 metal lyrics that describe my freelance life
Some writers need silence to work. Others prefer a poppy, feel-good beat. Me? I often listen to loud and rowdy metal and alternative music. Over the years I’ve built up a bank of lyrics that spring to mind when certain things happen in my freelance life. I’m going to...
How to give your copywriter constructive feedback
6 tips for getting the changes you want to the copy you’ve paid for You’ve hired a professional writer to handle the copy for your website, blog, emails or ads. They’ve lifted the load and saved you time, but what you’re reading isn’t quite what you were expecting....
What is tone of voice?
An overview of tone of voice, why your business needs one and quick tips for starting your own TOV work Life would be boring if everyone spoke the same way. Life would be even duller if everything we read sounded the same, too. Luckily, everyone has their own...
6 cracking examples of websites with personality
In 2020 there are, apparently, 1.7 billion websites in the world.* What’s daunting is if there are that many websites how do you stand out? How do you get a website that people remember and come back to more than once? There are lots of important bits and pieces that...
What do copywriters do?
A guide for business folk who don’t yet know what a copywriter is, what they do and how they can help your company If you’ve stumbled across the job title ‘copywriter’ during your ‘how to do marketing’ research, but you’re unsure what copywriters do, you’re in the...
What would you do?
Three freelance work scenarios put to the Content Club UK community Back in February, a few weeks before the world went mad, I hosted my second ever Content Club UK chat. Hosted on Twitter, the theme of the chat was ‘What would you do?’ Three fairly common...
How to write an about us page
Because writing about yourself and your business is effing hard Writing an about us page for your own business — especially if you’re a sole trader — feels weird. It’s an odd combination of pleasurable nostalgia as you think about your business’ roots, and an utter...
The super simple way to conquer blog structure
Structuring a blog that gets you neatly from your opening point to your conclusion isn’t always easy. Extra ideas crop up during the writing process and have a habit of derailing your train of thought. Before you know it, you’re on an unexpected tangent with no clear...
Book review: Survival Skills for Freelancers
Sarah Townsend has been playing the freelance game for over 20 years. In her new book, Survival Skills for Freelancers she shares which rules work and the myths that need breaking Freelancing is hard. I should know. I’m on my second attempt after effing up my first...
News: June 2020 half year check in
Pfft. Geez. What a time to be doing a half year check in. I feel like this post should be a string of manic laughter GIFS. It’s been an interesting six months hasn’t it? While my emotional well-being has been on a rollercoaster ride, fortunately, my business hasn’t...
2020 copywriters survey results
What effect are the events of 2020 having on copywriters around the world? I’m going to cut to the chase. The world is going through a complete shitstorm. For many reasons. But of all the shit that’s raging, the hardest felt on our day-to-day lives is COVID-19. It’s...
Why understanding customer pain points leads to stronger copy
When you run a business, invent a product or create a service, it’s tempting to look on the sunny-side. It’s nice to believe everything will always run smoothly, people will love it and your service delivers everything someone could ever want and need. Sadly, the...
3 incredibly simple ways to track and organise your content ideas
The problem with trying to organise content is it relies on ideas. And ideas are hard to control. They burst into being when you least expect it and do a disappearing act when you need them most. While searching for an answer as to why creativity comes in waves, I...
The quite big guide to hiring a copywriter for website projects
Your company’s website is your 24/7 sales assistant. It’s your customer’s go-to source for all things Your Brand. So when you’re looking commission a copywriter for your website you want to make sure you’re hiring the best person or agency for the job. The problem is...
A client’s guide to keeping your copywriter motivated
You’ve got an awesome freelance copywriter working on the really wordy project your business needs. Part of what you heart most about them is their bubbly energy. They’re usually full of beans and all about the ‘can dos!’ rather than the ‘Ooh, I’m not sures?’ Recently...
Writing for the sex industry
Lessons from 10 years of writing about sex for adult businesses I’ve written copy for lots of industries but none have shown me the same level of love and commitment as the sex industry. While solar panel companies, various digital agencies and hospitality businesses...
Staying motivated during your copywriting projects
5 ways to deal with feelings of ‘Urgh-I-don’t-wanna’ You’ve just started a new project. The briefing session was amazing. Your client is so, so, so passionate about their work — which is really, wonderfully infectious — and they know what they want from their copy....
The Good, the bad and the weird reasons to hire a copywriter
Wondering if hiring a copywriter is right for your business? It’s a tough question to answer and you’ll get a different response depending on whether you ask a business owner, marketing expert, business coach or even a copywriter. If you’re searching for a quick...
The power of using empathy in your writing
Strengthen the connection with your client A big fear for any business is miscommunication. Giving a wrong impression of who you are and what you do can really balls up how well you connect with your target audience, which leads to missed sales. Getting your message...
Free copywriting services for sex workers
The world is a tough place right now for many freelance, self-employed and small business folk. In the space of a month, I’ve seen successful friends and colleagues go from earning a comfortable amount to suddenly finding their income at zero. The saddest part is that...
What is a copywriter?
If you’re here for legal law stuff on how to copyright something, you’re about to be bitterly disappointed.
You are fascinating
One of the most difficult parts of content marketing is knowing what to share. The first problem is thinking of great ideas for blogs, emails and social media posts. And the second problem is imposter syndrome, which has a habit of wittering on about “not being good...
Copywriters are weird
Odd habits and strange stuff writers do, to help them write It’s Friday the 13th and weird shit tends to go down on Friday 13th. Events that have happened on Friday 13th include a 13-year-old kid being struck by lightning at 13:13, the Costa Concordia cruise ship...
3 Ways to keep your copywriting skills sharp
You’d think that after a decade of being a professional writer, I’d know most of the things. And you’d be forgiven for believing that after a day of writing copy, the last thing I’d want to do is learn more about copy. Yet during my downtime at the gym or sat on the...
Putting your personality into your copy
Three ways I capture your personality and sprinkle it through your marketing copy Writing is weird. No matter how many times you rehash the sentence, it just doesn’t sound like you. The thoughts and feelings you know subconsciously so the words should be on the tip of...
Why I love being a copywriter
A while back Kate Toon, the founder of The Clever Copywriting School, asked the community, “Why do you love being a copywriter?” The challenge Kate set was for each of us to record a short video, so we could share two or three reasons that explained why each of us...
How to get testimonials from clients
And make them work hard for your business Hearing that a fellow freelancer or business owner doesn't have any reviews always takes me by surprise. Even though customers are coming and going, they neglect to ask for feedback which means missing out on useful insights...
How to take a guilt free holiday from your freelance business
Relax, unwind and take a proper brain break from work. For a guilt-free holiday from your freelance business, do these 4 things before going on your jollies.
News: December 2019 half-year check in
Loadsa website copy, some email strategy and identifying what I could be doing better in my own business. It’s been a fun and fairly consistent six months. Here’s what’s been happening in the world of Rose Crompton Content Marketer & Copywriter from July-December...
A copywriting quick win: how to edit and improve your copy
You know why I love editing? I love editing because you can only do it once you’ve finished a first draft. Editing is a sign that you’re over the hardest bit. Once you’ve got your first draft written, it’s time to knock it into shape and transform it into a slick,...
Why All It Takes Is One Great Idea To Create A Successful Brand
This week’s article is a guest post written by Rodney Laws, an ecommerce whizz. Rather than talking to us about the ins and outs of the various commerce platforms, he’s discussing why he reckons one good idea is enough to create a successful business. A bold claim. Will you end up agreeing with him?
‘Impactful’: the dumbest fucking word ever
The list of things I hate in life is very short. Brussel sprouts, pugs, spiders and the word ‘impactful’. See, not too long. There are rational reasons why each item makes it onto my list. But there’s one that makes my blood boil more than any of the others. Pretty...
What is a landing page?
Creating a website means learning a lot of new digital marketing and website development jargon. One term that seems to regularly cause my clients to get their knickers in a twist is ‘landing page.’ In this short article I’ll offer up a simple definition, go through...
Findings from the 2019 Copywriters Survey in Australia
Revelations about earnings, work habits and rates OMG! OMG! OMG! It’s here! The release of the 2019 Australian copywriter survey. Can you tell I'm excited? For the last few years I’ve seen great reports come out of the UK for the UK copywriting industry and surveys...
Boosting your self-esteem to banish impostor syndrome
Suffering a self esteem low? It’s ok, every freelancer goes ‘there’ at some point. Here’s my take on how to pull yourself out of that blue mood.
Your biggest copywriting fears
A chilling collection of six client fears when hiring a copywriter and how we help you overcome them.
Behind the scenes of my library work days
I love my freelance life and working from my home office, but sometimes I can’t focus. That’s when I escape to the library.
Copywriting quick win: add subheadings
When you write something for your business — a blog, a web page, an email or even an ad — you want people to stick around and read it. You can increase your chances of this happening by using subheads. These are single lines of text that work as mini-headlines and run...
Do this first if starting a copywriting business
Starting a copywriting business? Here's a suggestion on where to begin. This question came up in a copywriting community I’m part of. ‘I’m a total fledgling…I find I get overwhelmed with where to start. What first? Create a web page? Facebook/IG page? Get a proposal...
How to hire a good content writer
5 easy checks to make sure you hire a content writer who’s a good’un When you hire a content writer you want to be able to hand over your brief and be confident that you get back what you asked for. There are a few moving parts to make sure you achieve that...
How finding a co-working buddy saved my business
What do I need to do my job? The physical things are obvious: I need a desk, laptop and internet connection. A set up that looks like this. While these are all essential, I need a lot more than what you photo in order to do my job properly. Things that are harder to...
Keep your writing consistent: start a copy style guide
Consistency in your copy helps establish trust and, to put it bluntly, keeps your copy looking neat and tidy. Do this with the help of a copy style guide.
Searching for unicorns: Finding and attracting your ideal clients
what if you didn’t have to pounce on every job that came along? But instead had a better flow of ideal clients – your unicorns – coming your way?
Sharing my copywriting research techniques
Well-researched copy is engaging and strong. The copywriting research methods needed depends on your project. Here’s what works for me.
#Write52: Quitting my habit of overthinking
I may have just done something really bloody stupid. I’ve just signed up to take part in a year-long writing project. It’s a commitment to posting one piece of content to my site every week for the next year. I know! I know! I can hear your sharp intake of breath and...
