Write52 Project

9 metal lyrics that describe my freelance life

9 metal lyrics that describe my freelance life

Some writers need silence to work. Others prefer a poppy, feel-good beat. Me? I often listen to loud and rowdy metal and alternative music. Over the years I’ve built up a bank of lyrics that spring to mind when certain things happen in my freelance life. I’m going to...

How to give your copywriter constructive feedback

How to give your copywriter constructive feedback

6 tips for getting the changes you want to the copy you’ve paid for You’ve hired a professional writer to handle the copy for your website, blog, emails or ads. They’ve lifted the load and saved you time, but what you’re reading isn’t quite what you were expecting....

What is tone of voice?

What is tone of voice?

An overview of tone of voice, why your business needs one and quick tips for starting your own TOV work Life would be boring if everyone spoke the same way. Life would be even duller if everything we read sounded the same, too. Luckily, everyone has their own...

6 cracking examples of websites with personality

6 cracking examples of websites with personality

In 2020 there are, apparently, 1.7 billion websites in the world.* What’s daunting is if there are that many websites how do you stand out? How do you get a website that people remember and come back to more than once? There are lots of important bits and pieces that...

What do copywriters do?

What do copywriters do?

A guide for business folk who don’t yet know what a copywriter is, what they do and how they can help your company If you’ve stumbled across the job title ‘copywriter’ during your ‘how to do marketing’ research, but you’re unsure what copywriters do, you’re in the...

What would you do?

What would you do?

Three freelance work scenarios put to the Content Club UK community Back in February, a few weeks before the world went mad, I hosted my second ever Content Club UK chat. Hosted on Twitter, the theme of the chat was ‘What would you do?’ Three fairly common...

How to write an about us page

How to write an about us page

Because writing about yourself and your business is effing hard Writing an about us page for your own business — especially if you’re a sole trader — feels weird. It’s an odd combination of pleasurable nostalgia as you think about your business’ roots, and an utter...

The super simple way to conquer blog structure

The super simple way to conquer blog structure

Structuring a blog that gets you neatly from your opening point to your conclusion isn’t always easy. Extra ideas crop up during the writing process and have a habit of derailing your train of thought. Before you know it, you’re on an unexpected tangent with no clear...

Book review: Survival Skills for Freelancers

Book review: Survival Skills for Freelancers

Sarah Townsend has been playing the freelance game for over 20 years. In her new book, Survival Skills for Freelancers she shares which rules work and the myths that need breaking Freelancing is hard. I should know. I’m on my second attempt after effing up my first...