To sit in line with a wider brand re-design, the copy and messaging on the easyProperty homepage needed updating. The headline and subline were rewritten, making it clearer that easyProperty are an estate agent with forward-thinking products and simpler solutions to sell your home.
The page was designed to focus on two of the business’ verticals: residential sales and lettings. Price was a key selling point, so the affordability of the product was highlighted, as was the quality of service.
Working with the online design team and UX, we created the page you see here, which hits on all of the brand’s unique selling points.