Original research content: Not always easy but extremely powerful
Ever thought about it? If not, now maybe the moment AI-generated slop is engulfing huge chunks of the internet. Some businesses are happy to settle for this. Others, like you I imagine, are looking for ways to stand out from the swathes of mind-numbingly unoriginal ...
The mad-easy way to plan a whole year of blog posts for your business
An entire. Year’s worth. Of blog posts. Oh my days, that sounds like a heap of work. But there are companies out there, and indeed small businesses and solo business owners, who do sit and plan a year of blog posts, and save themselves a lot of time and grief. 🙋♀️...
Dead easy conversion copywriting tips for business owners
Sometime in the last decade, the phrase ‘conversion copywriting’ bubbled upto the surface. It arrived flush with promises to sell out courses, increase leads by 10X and bring bucket loadsa money into a business. Conversion copywriting’s perceived power plunged it...