WordPress 5.0 and Gutenberg is coming. If you're saying, "Guten-what" and you're small business website is on WP, here's the need to know and action points.
Editing content means being ruthless. But by irretrievably deleting snippets of copy, are you making a rod for your own back? The best feeling any professional writer can experience is when their creative brain pops and snaps with ideas. When a first draft requires minimum effort and there’s a constant stream of engaging, witty, on-point… Continue reading Keep your darlings when editing content
Rather than leave my event notes uselessly festering in my notebook, here are the links, take aways and discussion points from the 2018 WordCamp Brisbane that I think are useful for copywriters.
As a non-professional writer who's responsible for creating your company's content, you're gonna wanna read this news.
Convincing a potential customer that a product is chock-full of awesome means there's no room for weak, lazy words that don't pull their weight.
It's time to get chatty. The barstool test is a really simple technique (for anyone) to achieve a conversational tone.
Got me a shiny new certification badge! Here's why that's awesome for you...
Getting a good copywriter brief together doesn't have to be a painful exercise. Here's how in 11 easy steps.
I'm one lucky copywriter, because all my current clients are a total delight.
WRITER'S BLOCK BE GONE! Here's 3 places you should be looking to find great blog topic ideas, because "I haven't got anything to write about," doesn't wash with me.