The problems raised by AI copywriting? They’re nothing new
And the practical tips you need to make sure your copy shits all over the AI-generated stuff Since AI tech bro’d its way into our lives in 2023, copywriters have kept a wary, watchful eye on what it’s got up to. A wise move, because in what feels like a nanosecond 28%...
How to craft compelling CTAs
Six copywriting tips that encourage people to do that thing, that you want them to do Every bit of business content you write exists to persuade a person to act the way you want them to. Buy the thing, download the thing, sign up to the thing, book the thing. You get...
My experience with copywriting courses
This article was updated in November 2024 to reflect changes in the Blackford Centre courses, as well as amended contact details. Along with these changes, you’ll find an offer that that can save you money and, for full transparency, will financially benefits me...