How to craft compelling CTAs
Six copywriting tips that encourage people to do that thing, that you want them to do Every bit of business content you write exists to persuade a person to act the way you want them to. Buy the thing, download the thing, sign up to the thing, book the thing. You get...
My experience with copywriting courses
This article was updated in November 2024 to reflect changes in the Blackford Centre courses, as well as amended contact details. Along with these changes, you’ll find an offer that that can save you money and, for full transparency, will financially benefits me...
How long does it take to write a…
The most popular copywriting question I’m asked is, “How much does copywriting cost?” The second most popular question clients and colleagues ask me is, “How long does it take to you write a… blog email website web page sales page?” A project that involves copywriting...