How to write an about us page
Because writing about yourself and your business is effing hard Writing an about us page for your own business — especially if you’re a sole trader — feels weird. It’s an odd combination of pleasurable nostalgia as you think about your business’ roots, and an utter...
The super simple way to conquer blog structure
Structuring a blog that gets you neatly from your opening point to your conclusion isn’t always easy. Extra ideas crop up during the writing process and have a habit of derailing your train of thought. Before you know it, you’re on an unexpected tangent with no clear...
Strengthen your copy. Take the time to understand your customer’s pain points
When you’ve got something to sell—be it a product or a service—it’s tempting to look on the sunny-side. To think that your ideal customers will instantly love the thing you’re selling, know exactly how to use it, when to use it and (importantly) how...