How to hire a good content writer
5 easy checks to make sure you hire a content writer who’s a good’un When you hire a content writer you want to be able to hand over your brief and be confident that you get back what you asked for. There are a few moving parts to make sure you achieve that goal,...
Keep your writing consistent: start a copy style guide
Here are a few of my favourite things: my local butcher, Samsung phones, Bravissimo lingerie store and Andrew Edmunds restaurant in London. (Seriously, if you ever visit the Big Smoke, eat there.) This flock may appear a bit random, but they actually have two...
Searching for unicorns: Finding and attracting your ideal clients
Tips and techniques from #ContentClubUK, for fellow creatives I’ve been trying to find a positive way to start this article because saying, “There are only two types of client in this world: the naff ones and the ideal ones,” sounds downbeat. But if I’m honest, the...