Copywriting quick win: add subheadings
When you write something for your business — a blog, a web page, an email or even an ad — you want people to stick around and read it. You can increase your chances of this happening by using subheads. These are single lines of text that work as mini-headlines and run...
How to hire a good content writer
5 easy checks to make sure you hire a content writer who’s a good’un When you hire a content writer you want to be able to hand over your brief and be confident that you get back what you asked for. There are a few moving parts to make sure you achieve that goal,...
Keep your writing consistent: start a copy style guide
Here are a few of my favourite things: my local butcher, Samsung phones, Bravissimo lingerie store and Andrew Edmunds restaurant in London. (Seriously, if you ever visit the Big Smoke, eat there.) This flock may appear a bit random, but they actually have two...
