Copywriting for book cover blurb
The brief
Unlocking the Music Business (UTMB) is the debut book by professional musician, Byron Johnston. I was brought on board to help edit and refine the messaging for the back cover. This proved to be quite a challenge, as the book is packed full of practical advice based on Byron’s own experiences of his globe-trotting career in the business.
By focussing on the primary target audience — musicians who wish to take their first steps towards turning professional — I was able to work with Byron to cherry pick the messages and language that would really resonate with them. I then worked to make these messages as concise as possible, so they were a) scannable and b) fit within the cover’s dimensions without losing the sentiment of the messaging.
In just 260 words, the blurb successfully communicates the topics covered in UTMB, why and how the lessons in this book are tried, tested and useful, and how this book stands out from the crowd.
Find Unlocking the Music Business on Amazon.
Kind words from Byron
It turns out, the hardest part of writing a book is the back cover. Imagine condensing the best part of 100,000 words into one paragraph and five bullet points that can make the difference between clarity and a sale, or not. Rose helped me with valuable Skype and email sessions to achieve this result ahead of schedule. I would highly recommend her services to both companies and independent writers.
