Barb Davids runs Compass Digital Strategies, a Nevada based digital marketing company delivering SEO, PPC and content marketing plans for small to medium businesses.
As a new business Barb was just setting sail on her website projects and was looking for some direction on her copy and messaging. Having found me through Copyblogger Barb was confident I was the right copywriter to help her business and services stand out from her competitors and communicate the benefits of working with her.
After our 20-minute ‘Pleased to Meet You’ call, Barb decided to press on with my Up & Running website writing package. This would give her everything to get the first five pages of her website live and in front of her audience.
What we did
To better understand Barb’s goals, ideal audience appropriate tone of voice, we set up a 90-minute briefing call. This was my opportunity to listen to how Barb talks about her business and audience as well as understand the SEO search terms she wanted these pages to rank for.
Throughout the project I was also able to offer ideas and advice about services, how we frame them and got to know her personality and approach to work. As Compass Digital Strategies is a personal brand it was nice to weave some of Barb’s personality and reference her hobbies into the copy as I got to know her.
The first pages completed was the homepage, about page and main service page. We worked on a rolling system, so as soon as I’d written one page and awaited feedback I started on the next. As a result all five pages, plus included blog and copy house style guide were turned around and signed off in around seven weeks.
Collaboration always makes the copy stronger and that shows in this project. Some of the SEO services Barb offers is quite technical, but using her knowledge and my knack for clear and concise copy we were able to create website pages that delivered enough detail without bogging the reader down with jargon.
For me, as a writer, it was also really fun to work on such a personal brand and capture her interests and personality in the phrasing and copy choices. Yes, we played with the ‘compass’ and directional elements, but threading Barb’s lust for healthy competition was fun to. It gave the tone a bold, confident feel which I think a lot of brands shy away from. It was nice to embrace that.