Doxy Massager website copy

The brief

Doxy were one of my first website rewirte projects as a freelance copywriter back in 2012.

Still a fairly infant adult industry brand compared to today, I was tasked to write an About Us page for this start-up. Soundbites and key messaging from this page could then be rolled out across the site to highlight the product’s key USPs.

The key here was highlighting how seriously Doxy took a safety-first approach to adult products. The brand were then keen to explain how they implemented this during the production process, the end result being a higher-quality product that’s unrivalled on the market.

Doxy homepage

Doxy About

The results

Doxy is now a global brand and much-loved pleasure product. Through their rapid growth and continued success, I’m thrilled to see that many of the original messages, sentiments and words I helped create for Doxy are still being used in their copy today.

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