Slick, trendy and tech-friendly, Euroworkspace are a UK-based office furniture company. Unlike standard office fare, these folks find ways to make workspaces as efficient and as comfortable as possible using innovative design.
To compliment their top-notch products, they wanted some engaging, cutting-edge articles for their news section. I was commissioned to write two 1,500 word articles about modern office design and the use of big data in the workplace.
Keywords and a basic outline was provided by the client, ensuring I hit the notes the client wanted and the content would tick the required SEO boxes.
What we did
With a short deadline (about a week and a half to turn both articles around) I set about researching relevant case studies and statistics from trusted and reliable sources. Once I felt confident I understood the subject matter and had relevant evidence to include in each piece, I channelled my inner-feature journo and put fingers to keyboard.
As soon as one feature was complete, I sent it to the client and started on the second while awaiting feedback. That way we could keep a rolling system of editing and rewrites. A great system, which in this case meant we hit our deadline a couple of days early.
Two factually accurate, engaging SEO feature articles which started attracting attention from the right audience the moment they were posted. “One is in a top 10 spot for unique pageviews, above some of our products!” I later heard from Charlotte Clark, the commissioning marketing manager.