Editing content means being ruthless. But by irretrievably deleting snippets of copy, are you making a rod for your own back? The best feeling any professional writer can experience is when their creative brain pops and snaps with ideas. When a first draft requires minimum effort and there’s a constant stream of engaging, witty, on-point… Continue reading Keep your darlings when editing content
Rather than leave my event notes uselessly festering in my notebook, here are the links, take aways and discussion points from the 2018 WordCamp Brisbane that I think are useful for copywriters.
Convincing a potential customer that a product is chock-full of awesome means there's no room for weak, lazy words that don't pull their weight.
It's time to get chatty. The barstool test is a really simple technique (for anyone) to achieve a conversational tone.
These are the rules I follow, so I know they work. Let's not overcomplicate this.
Getting a good copywriter brief together doesn't have to be a painful exercise. Here's how in 11 easy steps.
WRITER'S BLOCK BE GONE! Here's 3 places you should be looking to find great blog topic ideas, because "I haven't got anything to write about," doesn't wash with me.
Roll up! Play the Wheel of Fortune! Prizes to be won and all it costs is YOUR EMAIL ADDRESS. Genius.
Stop publishing the same product content as everyone else! If you don't, bad Google stuff will happen to you.
An exciting project for a new digital marketing company that really put my SEO skills to the test.