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A copywriting quick win: why using ‘etc’ in sales copy is a bad idea

A copywriting quick win: why using ‘etc’ in sales copy is a bad idea

by Rose | Sep 25, 2018 | Content Advice For Businesses

Writing is hard. It can be very time consuming. Lucky there are sometimes shortcuts. Grammar and formatting can save us. Lists, ellipses, dashes and abbreviations can be our ticket-out of Lengthy Writersville while keeping us on track to the popular destination of...
The only two rules you need when choosing blog categories

The only two rules you need when choosing blog categories

by Rose | May 19, 2018 | Content Advice For Businesses

I’ve been thinking about how to choose blog categories a lot lately. So much so, that I’ve just rejigged my own because I realised I wasn’t “technically” following my own advice. Hey. I’m only human. Sometimes taking your own advice is the hardest, right? So, the...
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