The barstool test. An easy way to achieve a conversational tone when copywriting
This article was originally published in July 2018. Refreshed: January 2025. A question I always ask new clients is this: ‘What don’t you like about your current copy?’ And if I had a quid every time they replied with, “It just doesn’t sound like me” or “it sounds...
News: June 2019 half-year check in
American clients, loads of blogs and disappearing customers. It’s been a busy and interesting six months of business. Let me satisfy your curiosity. Here’s what I’ve been up to from January-June 2019: the highlights, the wins, the lows and the learnings. Website...
How often should I blog?
This question hadn’t crossed my path for a while. Then like a herd of buses, “How often should I blog?” crops up in several conversations with small business clients and fellow writers. On one end of the scale is the new copywriter and micro start-up business owner....