#Write52: Quitting my habit of overthinking
I may have just done something really bloody stupid. I’ve just signed up to take part in a year-long writing project. It’s a commitment to posting one piece of content to my site every week for the next year. I know! I know! I can hear your sharp intake of breath and...
The barstool test. An easy way to achieve a conversational tone when copywriting
This article was originally published in July 2018. Refreshed: January 2025. A question I always ask new clients is this: ‘What don’t you like about your current copy?’ And if I had a quid every time they replied with, “It just doesn’t sound like me” or “it sounds...
News: June 2019 half-year check in
American clients, loads of blogs and disappearing customers. It’s been a busy and interesting six months of business. Let me satisfy your curiosity. Here’s what I’ve been up to from January-June 2019: the highlights, the wins, the lows and the learnings. Website...