Blogging Archives - Page 2 of 4

Blogging isn’t dead. The 9 statistics you need to bring your posts bang up to date

by Rose | Jun 4, 2025 | Content Advice For Businesses, For Fellow Writers

Fuckmedrunk, it’s hard being a small business owner. The weekly to-do list rarely has fewer than two-million and three items. And hey, I’ve been doing this copywriting lark and working with small business owners for long enough to know that ‘write blog post’ is job...

How long does it take to write a…

by Rose | Aug 23, 2023 | Content Advice For Businesses, For Fellow Writers

The most popular copywriting question I’m asked is, “How much does copywriting cost?” The second most popular question clients and colleagues ask me is, “How long does it take to you write a… blog email website web page sales page?” A project that involves copywriting...

The super simple way to conquer blog structure

by Rose | Jul 24, 2020 | Content Advice For Businesses, For Fellow Writers, Write52 Project

Structuring a blog that gets you neatly from your opening point to your conclusion isn’t always easy. Extra ideas crop up during the writing process and have a habit of derailing your train of thought. Before you know it, you’re on an unexpected tangent with no clear...

Keep your writing consistent: start a copy style guide

by Rose | Sep 12, 2019 | Content Advice For Businesses, Write52 Project

Here are a few of my favourite things: my local butcher, Samsung phones, Bravissimo lingerie store and Andrew Edmunds restaurant in London. (Seriously, if you ever visit the Big Smoke, eat there.) This flock may appear a bit random, but they actually have two...

Conversational copy – using personal pronouns

by Rose | Sep 6, 2019 | Content Advice For Businesses, For Fellow Writers

A copywriting quick win: Switch “I”, “we” and “our” for “you” and “yours” What I’m about to share with you is an incredibly simple writing technique that you can put into practise today. It’s a small...