WordPress 5.0 and Gutenberg is coming. If you're saying, "Guten-what" and you're small business website is on WP, here's the need to know and action points.
Convincing a potential customer that a product is chock-full of awesome means there's no room for weak, lazy words that don't pull their weight.
It's time to get chatty. The barstool test is a really simple technique (for anyone) to achieve a conversational tone.
These are the rules I follow, so I know they work. Let's not overcomplicate this.