How to write an about us page
Because writing about yourself and your business is effing hard Writing an about us page for your own business — especially if you’re a sole trader — feels weird. It’s an odd combination of pleasurable nostalgia as you think about your business’ roots, and an utter...
2020 copywriters survey results
What effect are the events of 2020 having on copywriters around the world? I’m going to cut to the chase. The world is going through a complete shitstorm. For many reasons. But of all the shit that’s raging, the hardest felt on our day-to-day lives is COVID-19. It’s...
Strengthen your copy. Take the time to understand your customer’s pain points
When you’ve got something to sell—be it a product or a service—it’s tempting to look on the sunny-side. To think that your ideal customers will instantly love the thing you’re selling, know exactly how to use it, when to use it and (importantly) how...