Tone of Voice (TOV). What it means for your marketing
Get started using these 3 quick tips and trusted ToV resources Can you imagine how insanely dull life would be if everything we read sounded the same? If every leaflet, article, advert or book had the same rhythm used similar language and words was written in the same...
A copywriting quick win: how to edit and improve your copy
You know why I love editing? I love editing because you can only do it once you’ve finished a first draft. Editing is a sign that you’re over the hardest bit. Once you’ve got your first draft written, it’s time to knock it into shape and transform it into a slick,...
Copywriting quick win: add subheadings
When you write something for your business — a blog, a web page, an email or even an ad — you want people to stick around and read it. You can increase your chances of this happening by using subheads. These are single lines of text that work as mini-headlines and run...
