Feel like you’ve covered every relevant topic on your business’s blog? Before declaring that you’ve completed blogging, look in these unlikely places to find more content ideas.
Content Advice For Businesses
Round up blog posts rock your reader’s world
There are three types of round up blog posts – content, expert and business specific – and six different angles to explore within those round up types.
Dead easy conversion copywriting tips for business owners
For non-wirtery business owners, here are 7 need-to-knows for writing copy that converts.
Want blog posts that stand out? Be more magazine
Print media craps all over digital when it comes to layout and structure. So how can you channel those magazine vibes when thinking about your business blog posts? (Examples given.)
12 top-notch marketing email newsletters for small business owners
Great copywriting, digital marketing and freelance email newsletters that I think you should sign up to if you’re a small business owner who is DIY-ing their marketing.
Blogging isn’t dead. The 9 statistics you need to bring your posts bang up to date
These are the blogging stats you need to act on, if you want the articles you’re publishing on your small business blog to perform well in 2025.
8 Small business marketing lessons from Content Summit Australia
I went to Content Summit Australia 2025. From the tons of talks here are the best eight marketing lessons for small businesses.
The problems raised by AI copywriting? They’re nothing new
Small businesses are using AI to write their marketing copy, which can lead to problems such as not sounding genuine. Use these 4 copy techniques to do better than the bots.
4 Places small business owners can find great copywriters
Find a copywriter you’ll enjoy working with and who returns high quality work Every. Damn. Time.
How to craft compelling CTAs
Follow these 6 copywriting tips if you want strong CTAs that deliver conversions.
How long does it take to write a…
Find out how long it takes a copywriter to write a blog, website, and email campaign. With time tracking results.
Making first contact. How to book the copywriter you want
Tips for clients and businesses that want to book a copywriter. Secrets to getting the copywriter you want for your project.
The 5 essential elements for writing a banging testimonial
How to write a testimonial. With example copy and a free testimonial template.
Rebranding or repositioning: which copy should you update first?
If your rebranding or repositioning your business and need to change your copy, where do you start? Website, blogs or something else?
Three tips that will liven up your writing
Use these three quick copywriting tips to help your marketing copy sound different to your competitors.
What’s the process when working with a copywriter?
Your business needs great writing. Rather than slogging it out yourself, you want to hire a copywriter. But how long does it take to get the copy you want? How do you tell a copywriter what you need? And, most importantly, how do you make sure you’re happy with what...
How to give your copywriter constructive feedback
6 tips for getting the changes you want to the copy you’ve paid for You’ve hired a professional writer to handle the copy for your website, blog, emails or ads. They’ve lifted the load and saved you time, but what you’re reading isn’t quite what you were expecting....
Tone of Voice (TOV). What it means for your marketing
Get started using these 3 quick tips and trusted ToV resources Can you imagine how insanely dull life would be if everything we read sounded the same? If every leaflet, article, advert or book had the same rhythm used similar language and words was written in the same...
6 cracking examples of websites with personality
In 2020 there are, apparently, 1.7 billion websites in the world.* What’s daunting is if there are that many websites how do you stand out? How do you get a website that people remember and come back to more than once? There are lots of important bits and pieces that...
What do copywriters do?
A guide for business folk who don’t yet know what a copywriter is, what they do and how they can help your company If you’ve stumbled across the job title ‘copywriter’ during your ‘how to do marketing’ research, but you’re unsure what copywriters do, you’re in the...
How to write an about us page
Because writing about yourself and your business is effing hard Writing an about us page for your own business — especially if you’re a sole trader — feels weird. It’s an odd combination of pleasurable nostalgia as you think about your business’ roots, and an utter...
The super simple way to conquer blog structure
Structuring a blog that gets you neatly from your opening point to your conclusion isn’t always easy. Extra ideas crop up during the writing process and have a habit of derailing your train of thought. Before you know it, you’re on an unexpected tangent with no clear...
Strengthen your copy. Take the time to understand your customer’s pain points
When you understand what’s driving your customer to search for a product or service like yours, then you’ll find it easier to talk to the frustrations and pains they’re experiencing.
The quite big guide to hiring a copywriter for website projects
Your company’s website is your 24/7 sales assistant. It’s your customer’s go-to source for all things Your Brand. So when you’re looking commission a copywriter for your website you want to make sure you’re hiring the best person or agency for the job. The problem is...
A client’s guide to keeping your copywriter motivated
You’ve got an awesome freelance copywriter working on the really wordy project your business needs. Part of what you heart most about them is their bubbly energy. They’re usually full of beans and all about the ‘can dos!’ rather than the ‘Ooh, I’m not sures?’ Recently...
The Good, the bad and the weird reasons to hire a copywriter
Wondering if hiring a copywriter is right for your business? It’s a tough question to answer and you’ll get a different response depending on whether you ask a business owner, marketing expert, business coach or even a copywriter. If you’re searching for a quick...
The power of using empathy in your writing
Strengthen the connection with your client A big fear for any business is miscommunication. Giving a wrong impression of who you are and what you do can really balls up how well you connect with your target audience, which leads to missed sales. Getting your message...
What is a copywriter?
If you’re here for legal law stuff on how to copyright something, you’re about to be bitterly disappointed.
You are fascinating
One of the most difficult parts of content marketing is knowing what to share. The first problem is thinking of great ideas for blogs, emails and social media posts. And the second problem is imposter syndrome, which has a habit of wittering on about “not being good...
3 techniques copywriters use to bring your personality into your copy
What does tone of voice (ToV) mean in marketing? From how you speak to the words you use to describe your industry, this is how writers add personality to your copy.
5 simple copywriting tips to use when writing your escort profile
Writing your escort profile or ad can feel like a right pain in the arse. Particularly if you're new to the industry and you're writing your first ever profile. And I get it. I've been a copywriter for 13 years and not once have I heard a business owner say, "I had...
How to get testimonials from clients
And make them work hard for your business Hearing that a fellow freelancer or business owner doesn't have any reviews always takes me by surprise. Even though customers are coming and going, they neglect to ask for feedback which means missing out on useful insights...
A copywriting quick win: how to edit and improve your copy
You know why I love editing? I love editing because you can only do it once you’ve finished a first draft. Editing is a sign that you’re over the hardest bit. Once you’ve got your first draft written, it’s time to knock it into shape and transform it into a slick,...
What is a landing page?
Creating a website means learning a lot of new digital marketing and website development jargon. One term that seems to regularly cause my clients to get their knickers in a twist is ‘landing page.’ In this short article I’ll offer up a simple definition, go through...
Why you’re afraid to hire a copywriter
A chilling collection of six client fears when hiring a copywriter and how we help you overcome them.
Copywriting quick win: add subheadings
When you write something for your business — a blog, a web page, an email or even an ad — you want people to stick around and read it. You can increase your chances of this happening by using subheads. These are single lines of text that work as mini-headlines and run...
How to hire a good content writer
5 easy checks to make sure you hire a content writer who’s a good’un When you hire a content writer you want to be able to hand over your brief and be confident that you get back what you asked for. There are a few moving parts to make sure you achieve that goal,...
Keep your writing consistent: start a copy style guide
Consistency in your copy helps establish trust and, to put it bluntly, keeps your copy looking neat and tidy. Do this with the help of a copy style guide.
Conversational copy – using personal pronouns
A really simple copywriting technique that can transform how your audience engages with your copy.
The barstool test. An easy way to achieve a conversational tone when copywriting
It’s time to get chatty. The barstool test is a really simple copywriting technique that brings that all-important natural conversational tone to your copy.
How often should I blog?
This question hadn’t crossed my path for a while. Then like a herd of buses, “How often should I blog?” crops up in several conversations with small business clients and fellow writers. On one end of the scale is the new copywriter and micro start-up business owner....
Get inspired! 5 Places to find blog ideas
Time to kick writer’s block to the curb. Look in these 5 places you you’ll have more ideas than you can handle.
What pages do you need for your website?
As a modern, forward-thinking, friendly business you’re creating a spiffing website. But you’re facing a problem. You’re not 100% sure what pages your website needs. Or how many. Whether you’re working on your first ever site, starting afresh, or revamping what’s...
How to write a properly good headline for your online sex shop
Are you relying on the generic ‘number one sex shop’ USP? It’s time to find an alternative.
A copywriting quick win: why using ‘etc’ in sales copy is a bad idea
Convincing a potential customer that a product is chock-full of awesome means there’s no room for weak, lazy words that don’t pull their weight.
The only two rules you need when choosing blog categories
These are the rules I follow, so I know they work. Let’s not overcomplicate this.
How to brief a copywriter to get the content you want
Save yourself time, money and headaches. Cover these 10 points when briefing your copywriter.
The trouble with writing for free
This is the story of a writer who grew up, got a lot more business savvy and turned into the professional you see today. It’s also a message explaining why I strongly dislike providing free writing samples. This story has been prompted by a couple of recent online...