4 Questions to ask yourself before hiring a copywriter
You’re thinking about hiring a copywriter to write some marketing copy for your business. You’ve reached a point where you know you want it off your plate—so you can crack on working on bits of your business you enjoy—but are you really ready to hire someone? As a...
Original research content: Not always easy but extremely powerful
Ever thought about it? If not, now maybe the moment AI-generated slop is engulfing huge chunks of the internet. Some businesses are happy to settle for this. Others, like you I imagine, are looking for ways to stand out from the swathes of mind-numbingly unoriginal ...
7.5 Under-the-radar places to find new blog post ideas
Whenever I promote my clients’ business blogs or my blog writing strategies on social media, I get proper good questions from DIY business bloggers, like this one from Renee at Sh! Women’s Store. She asked: “Is there a trick for when you think everything has been...