Three tips that will liven up your writing
Writing stand-out marketing copy that’s different from your competitors is hard. Having to write my own marketing messaging for my own business has taught me this. But it’s more than personal experiences that have led me to this conclusion. My clients have told me so,...
Tone of Voice (TOV). What it means for your marketing
Get started using these 3 quick tips and trusted ToV resources Can you imagine how insanely dull life would be if everything we read sounded the same? If every leaflet, article, advert or book had the same rhythm used similar language and words was written in the same...
How to write an about us page
Because writing about yourself and your business is effing hard Writing an about us page for your own business — especially if you’re a sole trader — feels weird. It’s an odd combination of pleasurable nostalgia as you think about your business’ roots, and an utter...
