Content Archives - Page 6 of 9

Copywriting quick win: add subheadings

by Rose | Oct 18, 2019 | Content Advice For Businesses, Write52 Project

When you write something for your business — a blog, a web page, an email or even an ad — you want people to stick around and read it. You can increase your chances of this happening by using subheads. These are single lines of text that work as mini-headlines and run...

How to hire a good content writer

by Rose | Oct 4, 2019 | Content Advice For Businesses, Write52 Project

5 easy checks to make sure you hire a content writer who’s a good’un When you hire a content writer you want to be able to hand over your brief and be confident that you get back what you asked for. There are a few moving parts to make sure you achieve that goal,...

Conversational copy – using personal pronouns

by Rose | Sep 6, 2019 | Content Advice For Businesses, For Fellow Writers

A copywriting quick win: Switch “I”, “we” and “our” for “you” and “yours” What I’m about to share with you is an incredibly simple writing technique that you can put into practise today. It’s a small...

Searching for unicorns: Finding and attracting your ideal clients

by Rose | Aug 30, 2019 | For Fellow Writers, Write52 Project

Tips and techniques from #ContentClubUK, for fellow creatives I’ve been trying to find a positive way to start this article because saying, “There are only two types of client in this world: the naff ones and the ideal ones,” sounds downbeat. But if I’m honest, the...

Steal my copywriting research techniques

by Rose | Aug 23, 2019 | For Fellow Writers, Write52 Project

This article was originally published in August 2019. It’s been updated in April 2024 to correct errors, improve readability, and so I could add a few extra tips I’ve learned along the way. Enjoy! In 2019 I mentored a junior copywriter. During one of our...