The 4 most common B2C writing mistakes
As a (mainly) B2C copywriter, I get to indulge my creative side. I get to poke it and tickle it. I set it free into a vast, open landscape filled with weird and wonderful creations that blur the reality of what we know with the possibilities we lust after. When the...
How to write a properly good headline for your online sex shop
This article was originally published in 2018 but has been updated in August 2024 with more ideas and tighter copy. I hope you find it helpful. I’m going to show you three headlines. Each one featured on the homepage of an ecommerce sex shop. There’s no prize for...
Keep your darlings when editing content
Editing content means being ruthless. But by irretrievably deleting snippets of copy, are you making a rod for your own back? The best feeling any professional writer can experience is when their creative brain pops and snaps with ideas. When a first draft requires...