How to brief a copywriter to get the content you want
Do you know what really sucks? Buying something only to realise later it isn’t as good as you thought it would be. I’ve got a perfect example of this. There’s a pair of shoes sitting in my wardrobe, collecting dust and without a hope in hell of touching the pavement....
The best email sign up ever: Don’t leave it to chance
I’m freaking out over here, because I may have just seen THE BEST email sign up tactic. Ever. We all know that growing an email list is tough. People are shrewd when it comes to giving out their email address and who can blame them? Spam and crappy emails are...
