Guides Archives - Page 4 of 5

What’s the process when working with a copywriter?

by Rose | Sep 18, 2020 | Content Advice For Businesses, Write52 Project

Your business needs great writing. Rather than slogging it out yourself, you want to hire a copywriter. But how long does it take to get the copy you want? How do you tell a copywriter what you need? And, most importantly, how do you make sure you’re happy with what...

Tone of Voice (TOV). What it means for your marketing

by Rose | Aug 28, 2020 | Content Advice For Businesses, Write52 Project

Get started using these 3 quick tips and trusted ToV resources Can you imagine how insanely dull life would be if everything we read sounded the same? If every leaflet, article, advert or book had the same rhythm used similar language and words was written in the same...

What do copywriters do?

by Rose | Aug 13, 2020 | Content Advice For Businesses, Write52 Project

A guide for business folk who don’t yet know what a copywriter is, what they do and how they can help your company If you’ve stumbled across the job title ‘copywriter’ during your ‘how to do marketing’ research, but you’re unsure what copywriters do, you’re in the...

How to write an about us page

by Rose | Jul 31, 2020 | Content Advice For Businesses, Write52 Project

Because writing about yourself and your business is effing hard Writing an about us page for your own business — especially if you’re a sole trader — feels weird. It’s an odd combination of pleasurable nostalgia as you think about your business’ roots, and an utter...

The super simple way to conquer blog structure

by Rose | Jul 24, 2020 | Content Advice For Businesses, For Fellow Writers, Write52 Project

Structuring a blog that gets you neatly from your opening point to your conclusion isn’t always easy. Extra ideas crop up during the writing process and have a habit of derailing your train of thought. Before you know it, you’re on an unexpected tangent with no clear...