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A copywriting quick win: how to edit and improve your copy

A copywriting quick win: how to edit and improve your copy

by Rose | Dec 13, 2019 | Content Advice For Businesses, Write52 Project

You know why I love editing? I love editing because you can only do it once you’ve finished a first draft. Editing is a sign that you’re over the hardest bit. Once you’ve got your first draft written, it’s time to knock it into shape and transform it into a slick,...
Findings from the 2019 Copywriters Survey in Australia

Findings from the 2019 Copywriters Survey in Australia

by Rose | Nov 16, 2019 | Project & Portfolio News, Write52 Project

Revelations about earnings, work habits and rates OMG! OMG! OMG! It’s here! The release of the 2019 Australian copywriter survey. Can you tell I’m excited? For the last few years I’ve seen great reports come out of the UK for the UK copywriting industry and...
Boosting your self-esteem to banish impostor syndrome

Boosting your self-esteem to banish impostor syndrome

by Rose | Nov 8, 2019 | Freelance Writing Life, Write52 Project

A guide for freelance copywriters, content marketers and creatives This article was originally published in June 2017. Refreshed: November 2019. When I started my business in 2017 I’d never heard of impostor syndrome. The first time I came across this phrase was...
Why you’re afraid to hire a copywriter

Why you’re afraid to hire a copywriter

by Rose | Oct 31, 2019 | Content Advice For Businesses, Write52 Project

A chilling collection of client fears. And the tricks copywriters use to ease them The clock reads 4:00 PM. There’s a familiar soreness in your eyes that only a computer screen can inflict, and your hand has cramped into a fixed position around your mouse. How has...
Copywriting quick win: add subheadings

Copywriting quick win: add subheadings

by Rose | Oct 18, 2019 | Content Advice For Businesses, Write52 Project

When you write something for your business — a blog, a web page, an email or even an ad — you want people to stick around and read it. You can increase your chances of this happening by using subheads. These are single lines of text that work as mini-headlines and run...
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