Steal my copywriting research techniques
This article was originally published in August 2019. It’s been updated in April 2024 to correct errors, improve readability, and so I could add a few extra tips I’ve learned along the way. Enjoy! In 2019 I mentored a junior copywriter. During one of our...
A copywriting quick win: why using ‘etc’ in sales copy is a bad idea
Writing is hard. It can be very time consuming. Lucky there are sometimes shortcuts. Grammar and formatting can save us. Lists, ellipses, dashes and abbreviations can be our ticket-out of Lengthy Writersville while keeping us on track to the popular destination of...
How to brief a copywriter to get the content you want
Do you know what really sucks? Buying something only to realise later it isn’t as good as you thought it would be. I’ve got a perfect example of this. There’s a pair of shoes sitting in my wardrobe, collecting dust and without a hope in hell of touching the pavement....
