My experience with copywriting courses
This article was updated in November 2024 to reflect changes in the Blackford Centre courses, as well as amended contact details. Along with these changes, you’ll find an offer that that can save you money and, for full transparency, will financially benefits me...
Rebranding or repositioning: which copy should you update first?
The moment you decide your business needs an online presence is the moment you give yourself a to-do list that will never be completely finished. The internet isn’t static. A need to refresh, update, rebrand and reposition is ongoing. And when it’s time to start...
What is a copywriter?
This article was originally published in October 2017. Refreshed: March 2020. A copywriter is a professional writer who works in the marketing industry. Very simply, it’s a copywriter’s job to write words for promotional media. This includes: Adverts – print and...