Are copywriting courses useful? Having taken two, here are my honest motivations and experiences along with the impact they’ve had on my business.
Write52 Project
The best cricket adverts
As a kid most of my summer weekends were spent at the cricket ground. My dad played every Saturday and Sunday for a club close to our home in Leicestershire. I was taught to mow an outfield, cut a square and roll a wicket before I left primary school. My love of...
What’s the process when working with a copywriter?
Your business needs great writing. Rather than slogging it out yourself, you want to hire a copywriter. But how long does it take to get the copy you want? How do you tell a copywriter what you need? And, most importantly, how do you make sure you’re happy with what...
9 metal lyrics that describe my freelance life
Some writers need silence to work. Others prefer a poppy, feel-good beat. Me? I often listen to loud and rowdy metal and alternative music. Over the years I’ve built up a bank of lyrics that spring to mind when certain things happen in my freelance life. I’m going to...
How to give your copywriter constructive feedback
6 tips for getting the changes you want to the copy you’ve paid for You’ve hired a professional writer to handle the copy for your website, blog, emails or ads. They’ve lifted the load and saved you time, but what you’re reading isn’t quite what you were expecting....
Tone of Voice (TOV). What it means for your marketing
Get started using these 3 quick tips and trusted ToV resources Can you imagine how insanely dull life would be if everything we read sounded the same? If every leaflet, article, advert or book had the same rhythm used similar language and words was written in the same...
6 cracking examples of websites with personality
In 2020 there are, apparently, 1.7 billion websites in the world.* What’s daunting is if there are that many websites how do you stand out? How do you get a website that people remember and come back to more than once? There are lots of important bits and pieces that...
What do copywriters do?
A guide for business folk who don’t yet know what a copywriter is, what they do and how they can help your company If you’ve stumbled across the job title ‘copywriter’ during your ‘how to do marketing’ research, but you’re unsure what copywriters do, you’re in the...
How to write an about us page
Because writing about yourself and your business is effing hard Writing an about us page for your own business — especially if you’re a sole trader — feels weird. It’s an odd combination of pleasurable nostalgia as you think about your business’ roots, and an utter...
The super simple way to conquer blog structure
Structuring a blog that gets you neatly from your opening point to your conclusion isn’t always easy. Extra ideas crop up during the writing process and have a habit of derailing your train of thought. Before you know it, you’re on an unexpected tangent with no clear...
News: June 2020 half year check in
Pfft. Geez. What a time to be doing a half year check in. I feel like this post should be a string of manic laughter GIFS. It’s been an interesting six months hasn’t it? While my emotional well-being has been on a rollercoaster ride, fortunately, my business hasn’t...
2020 copywriters survey results
What effect are the events of 2020 having on copywriters around the world? I’m going to cut to the chase. The world is going through a complete shitstorm. For many reasons. But of all the shit that’s raging, the hardest felt on our day-to-day lives is COVID-19. It’s...
Strengthen your copy. Take the time to understand your customer’s pain points
When you understand what’s driving your customer to search for a product or service like yours, then you’ll find it easier to talk to the frustrations and pains they’re experiencing.
The quite big guide to hiring a copywriter for website projects
Your company’s website is your 24/7 sales assistant. It’s your customer’s go-to source for all things Your Brand. So when you’re looking commission a copywriter for your website you want to make sure you’re hiring the best person or agency for the job. The problem is...
A client’s guide to keeping your copywriter motivated
You’ve got an awesome freelance copywriter working on the really wordy project your business needs. Part of what you heart most about them is their bubbly energy. They’re usually full of beans and all about the ‘can dos!’ rather than the ‘Ooh, I’m not sures?’ Recently...
The copywriter’s guide to adult content writing
Advice for people that want to niche in adult content writing. Get practical tips for breaking into the industry and finding work. Then download the free portfolio spec work. briefs.
Staying motivated during your copywriting projects
5 ways to deal with feelings of ‘Urgh-I-don’t-wanna’ You’ve just started a new project. The briefing session was amazing. Your client is so, so, so passionate about their work — which is really, wonderfully infectious — and they know what they want from their copy....
The Good, the bad and the weird reasons to hire a copywriter
Wondering if hiring a copywriter is right for your business? It’s a tough question to answer and you’ll get a different response depending on whether you ask a business owner, marketing expert, business coach or even a copywriter. If you’re searching for a quick...
The power of using empathy in your writing
Strengthen the connection with your client A big fear for any business is miscommunication. Giving a wrong impression of who you are and what you do can really balls up how well you connect with your target audience, which leads to missed sales. Getting your message...
Free copywriting services for sex workers
The world is a tough place right now for many freelance, self-employed and small business folk. In the space of a month, I’ve seen successful friends and colleagues go from earning a comfortable amount to suddenly finding their income at zero. The saddest part is that...
What is a copywriter?
If you’re here for legal law stuff on how to copyright something, you’re about to be bitterly disappointed.
You are fascinating
One of the most difficult parts of content marketing is knowing what to share. The first problem is thinking of great ideas for blogs, emails and social media posts. And the second problem is imposter syndrome, which has a habit of wittering on about “not being good...
3 Ways to keep your copywriting skills sharp
You’d think that after a decade of being a professional writer, I’d know most of the things. And you’d be forgiven for believing that after a day of writing copy, the last thing I’d want to do is learn more about copy. Yet during my downtime at the gym or sat on the...
3 techniques copywriters use to bring your personality into your copy
What does tone of voice (ToV) mean in marketing? From how you speak to the words you use to describe your industry, this is how writers add personality to your copy.
Why I love being a copywriter
A while back Kate Toon, the founder of The Clever Copywriting School, asked the community, “Why do you love being a copywriter?” The challenge Kate set was for each of us to record a short video, so we could share two or three reasons that explained why each of us...
5 simple copywriting tips to use when writing your escort profile
Writing your escort profile or ad can feel like a right pain in the arse. Particularly if you're new to the industry and you're writing your first ever profile. And I get it. I've been a copywriter for 13 years and not once have I heard a business owner say, "I had...
How to get testimonials from clients
And make them work hard for your business Hearing that a fellow freelancer or business owner doesn't have any reviews always takes me by surprise. Even though customers are coming and going, they neglect to ask for feedback which means missing out on useful insights...
News: December 2019 half-year check in
Loadsa website copy, some email strategy and identifying what I could be doing better in my own business. It’s been a fun and fairly consistent six months. Here’s what’s been happening in the world of Rose Crompton Content Marketer & Copywriter from July-December...
A copywriting quick win: how to edit and improve your copy
You know why I love editing? I love editing because you can only do it once you’ve finished a first draft. Editing is a sign that you’re over the hardest bit. Once you’ve got your first draft written, it’s time to knock it into shape and transform it into a slick,...
What is a landing page?
Creating a website means learning a lot of new digital marketing and website development jargon. One term that seems to regularly cause my clients to get their knickers in a twist is ‘landing page.’ In this short article I’ll offer up a simple definition, go through...
Findings from the 2019 Copywriters Survey in Australia
Revelations about earnings, work habits and rates OMG! OMG! OMG! It’s here! The release of the 2019 Australian copywriter survey. Can you tell I'm excited? For the last few years I’ve seen great reports come out of the UK for the UK copywriting industry and surveys...
Boosting your self-esteem to banish impostor syndrome
Suffering a self esteem low? It’s ok, every freelancer goes ‘there’ at some point. Here’s my take on how to pull yourself out of that blue mood.
Why you’re afraid to hire a copywriter
A chilling collection of six client fears when hiring a copywriter and how we help you overcome them.
Copywriting quick win: add subheadings
When you write something for your business — a blog, a web page, an email or even an ad — you want people to stick around and read it. You can increase your chances of this happening by using subheads. These are single lines of text that work as mini-headlines and run...
Do this first if starting a copywriting business
Starting a copywriting business? Here's a suggestion on where to begin. This question came up in a copywriting community I’m part of. ‘I’m a total fledgling…I find I get overwhelmed with where to start. What first? Create a web page? Facebook/IG page? Get a proposal...
How to hire a good content writer
5 easy checks to make sure you hire a content writer who’s a good’un When you hire a content writer you want to be able to hand over your brief and be confident that you get back what you asked for. There are a few moving parts to make sure you achieve that goal,...
How finding a co-working buddy saved my business
What do I need to do my job? The physical things are obvious: I need a desk, laptop and internet connection. A set up that looks like this. While these are all essential, I need a lot more than what you photo in order to do my job properly. Things that are harder to...
Keep your writing consistent: start a copy style guide
Consistency in your copy helps establish trust and, to put it bluntly, keeps your copy looking neat and tidy. Do this with the help of a copy style guide.
Searching for unicorns: Finding and attracting your ideal clients
what if you didn’t have to pounce on every job that came along? But instead had a better flow of ideal clients – your unicorns – coming your way?
Steal my copywriting research techniques
Follow my copywriting research process to write copy with conviction and purpose.
#Write52: Quitting my habit of overthinking
I may have just done something really bloody stupid. I’ve just signed up to take part in a year-long writing project. It’s a commitment to posting one piece of content to my site every week for the next year. I know! I know! I can hear your sharp intake of breath and...