The barstool test. An easy way to achieve a conversational tone when copywriting
This article was originally published in July 2018. Refreshed: January 2025. A question I always ask new clients is this: ‘What don’t you like about your current copy?’ And if I had a quid every time they replied with, “It just doesn’t sound like me” or “it sounds...
How to brief a copywriter to get the content you want
Do you know what really sucks? Buying something only to realise later it isn’t as good as you thought it would be. I’ve got a perfect example of this. There’s a pair of shoes sitting in my wardrobe, collecting dust and without a hope in hell of touching the pavement....
7 reasons why I heart my clients
I don’t do Valentine’s Day with my husband. Our ‘when we got together’ anniversary is a month later, so we were like pfft. See ya later commercialised love. We’re doing our own thing, ta very much. However, I’m not completely dead inside and thought it would be nice...
