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Freelance Writing Life
The problems raised by AI copywriting? They’re nothing new
Small businesses are using AI to write their marketing copy, which can lead to problems such as not sounding genuine. Use these 4 copy techniques to do better than the bots.
The 5 essential elements for writing a banging testimonial
How to write a testimonial. With example copy and a free testimonial template.
From sporadic to settled. My hopes for 2023
2022 was a bit sporadic. My hope for 2023 is that it’ll be more settled.
Planning for maternity leave as a freelancer
How to prepare your freelance business and your clients for your upcoming maternity or paternity leave.
Six things that pissed me off about maternity leave
There was a lot I loved about maternity leave. But this blog isn’t about those things.
Time’s running out, but I’ve got a plan
Such a dramatic headline. But there’s some pretty big news to share that affects us working together.
9 metal lyrics that describe my freelance life
Some writers need silence to work. Others prefer a poppy, feel-good beat. Me? I often listen to loud and rowdy metal and alternative music. Over the years I’ve built up a bank of lyrics that spring to mind when certain things happen in my freelance life. I’m going to...
Strengthen your copy. Take the time to understand your customer’s pain points
When you understand what’s driving your customer to search for a product or service like yours, then you’ll find it easier to talk to the frustrations and pains they’re experiencing.
A client’s guide to keeping your copywriter motivated
You’ve got an awesome freelance copywriter working on the really wordy project your business needs. Part of what you heart most about them is their bubbly energy. They’re usually full of beans and all about the ‘can dos!’ rather than the ‘Ooh, I’m not sures?’ Recently...
Why I love being a copywriter
A while back Kate Toon, the founder of The Clever Copywriting School, asked the community, “Why do you love being a copywriter?” The challenge Kate set was for each of us to record a short video, so we could share two or three reasons that explained why each of us...
Boosting your self-esteem to banish impostor syndrome
Suffering a self esteem low? It’s ok, every freelancer goes ‘there’ at some point. Here’s my take on how to pull yourself out of that blue mood.
How finding a co-working buddy saved my business
What do I need to do my job? The physical things are obvious: I need a desk, laptop and internet connection. A set up that looks like this. While these are all essential, I need a lot more than what you photo in order to do my job properly. Things that are harder to...
5 habits of a copywriter on vacation
Turns out I have five slightly annoying holiday habits that all stem from the fact I’m a writer. I can only apologise.
45 lessons I learnt during my first year freelancing in Australia
Hard to believe I’ve been freelancing in Australia for a year already. Time flies when setting up a business! Here’s 45 revelations from the first 365(ish) days.
7 reasons why I heart my clients
I’m one lucky copywriter, because all my current clients are a total delight.
The trouble with writing for free
This is the story of a writer who grew up, got a lot more business savvy and turned into the professional you see today. It’s also a message explaining why I strongly dislike providing free writing samples. This story has been prompted by a couple of recent online...
What freelance copywriter rates look like in 2017
As Liza once sang, “Money makes the world go round,” but how about, as freelancers, we simply make sure we have enough to make our own little world pay its way? Copy Hacker Salary Survey results present the latest insight into freelance copywriter rates.
My copywriter superpower!
I’m a copywriter with a superpower that will BLOW YOUR SOCKS OFF!
Dealing with a tight deadline
For those times when your client needed content yesterday. Here’s how to ace copy when you’re on a tight deadline.
How to avoid loneliness when freelancing
Working freelance doesn’t mean avoiding people for long stints of time. Unless you want to, of course.
How to keep busy between jobs
Job hunting can be a tough task. But on the bright side you’ll have more time on your hands! Here’s five ways on how to use that between-job time productively and to your advantage.
Picking music to write words too
Having music to listen to when writing really helps. Here’s what’s been on my playlist.