The barstool test. An easy way to achieve a conversational tone when copywriting
This article was originally published in July 2018. Refreshed: January 2025. A question I always ask new clients is this: ‘What don’t you like about your current copy?’ And if I had a quid every time they replied with, “It just doesn’t sound like me” or “it sounds...
News: June 2019 half-year check in
American clients, loads of blogs and disappearing customers. It’s been a busy and interesting six months of business. Let me satisfy your curiosity. Here’s what I’ve been up to from January-June 2019: the highlights, the wins, the lows and the learnings. Website...
10 years of writing. A mini celebration
A quick reflection on a decade of work (and a good excuse for cake!) On 7 July 2009 I started working for Scarlet magazine. My official job title was editorial assistant and I was over the moon to be working as a writer and in full time, paid employment. Working at...